Vivo's New Year Message: Adhering to "Integrity" for a Healthier, More Sustainable Future

Vivo's New Year Message: Adhering to "Integrity" for a Healthier, More Sustainable FutureWhile the festive atmosphere of the Lunar New Year was thick, undercurrents of change were swirling in the tech industry, with numerous events becoming hot topics of public discussion. On January 27th, Vivo's Vice President and General Manager of Brand and Product Readiness, Jia Jingdong, released a New Year's message

Vivo's New Year Message: Adhering to "Integrity" for a Healthier, More Sustainable Future

While the festive atmosphere of the Lunar New Year was thick, undercurrents of change were swirling in the tech industry, with numerous events becoming hot topics of public discussion. On January 27th, Vivo's Vice President and General Manager of Brand and Product Readiness, Jia Jingdong, released a New Year's message. Besides extending New Year greetings, he clearly stated Vivo's commitment to steady growth, rejecting aggressive market strategies and refusing to prioritize global market share expansion as its sole objective. The message reviewed Vivo's 2024 performance and outlined its direction for 2025. Jia Jingdong repeatedly emphasized "benfen" (integrity/doing what's right), stating that it is the foundation of Vivo's existence. He believed that only by adhering to "benfen" could Vivo achieve a healthier and more sustainable future. He further pledged that regardless of market competition, Vivo would never exploit suppliers or delay payments.

These words are particularly valuable in the fiercely competitive mobile phone market. The concept of "benfen" not only reflects Vivo's clear positioning for its own development but also demonstrates its respect and commitment to its partners. This is especially commendable in the current climate where some companies resort to unscrupulous tactics in pursuit of short-term gains. Vivo's commitment undoubtedly strengthens its trustworthiness among industry players and consumers, laying a solid foundation for its long-term development. Jia Jingdong's statement also implied that Vivo will continue to focus on product quality and user experience, rather than blindly chasing market share. This strategic choice, in the long run, will be more beneficial to Vivo's sustainable development.

Meanwhile, BYD Denza also launched a marketing blitz during the Lunar New Year. On the first day of the Lunar New Year, Zhao Changjiang, General Manager of BYD Denza's Sales Division, embarked on a 700-kilometer live stream, driving the Denza Z9 GT from Shenzhen back to his hometown of Liuyang. This live stream not only showcased the Denza Z9 GT's outstanding performance but also highlighted its appeal as an intelligent new energy vehicle.

The Denza Z9 GT driven by Zhao Changjiang is the world's first model equipped with Yi San Fang technology, which utilizes three independent motor drive technology and dual-motor independent rear-wheel steering, enabling extreme steering and turning on a dime. Furthermore, the car is equipped with BAS 3.1+ "superhuman driving assistance technology," demonstrating its leading position in intelligent driving. The live stream garnered widespread attention, leaving a deep impression on viewers with the Denza Z9 GT's powerful performance and intelligent features. The success of the live stream provided a significant boost to the Denza Z9 GT's market promotion, further enhancing the brand's awareness and influence.

However, the most noteworthy tech event during this year's Lunar New Year was the showcase of tech products at the CCTV Spring Festival Gala. Netizens commented that this year's Gala may have had the highest "Chinese content," with numerous Huawei products featured in various programs, including the Huawei Mate 70 RS Porsche Design, Huawei Mate XT foldable phone, Huawei Mate X6, and Huawei Mate 70 Pro+. Yu Chengdong also fulfilled his previous promise, with the Huawei Sound S800 making a stunning appearance at the Gala, and the AITO M9 also featured in a light show at the Chongqing sub-venue.

Since the appearance of the Huawei Mate 20 series at the Spring Festival Gala in 2019, Huawei's flagship products have appeared almost annually, becoming a tradition that reflects Huawei's leading position in China's tech sector and its long-term partnership with the Gala. The high frequency of Huawei products at the Gala not only boosted its brand awareness and influence but also further solidified its position in the high-end smartphone market. This was more than just a simple product demonstration; it was a concentrated display of Huawei's brand strength and technological innovation.

Besides Huawei, Xiaomi products also appeared at this year's Gala. The Xiaomi SU7 and Xiaomi SU7 Ultra car models were particularly eye-catching. Reports indicate that sales of these two models surged after the Gala, with some colors even selling out. Netizens jokingly commented on the Gala's sales power, calling the Xiaomi SU7 car model one of the hottest-selling items. Xiaomi engineers and Xiao Ai, the company's smart assistant, also made appearances, adding a technological touch to the event.

Xiaomi's presence at the Gala showcased its strong capabilities and market influence in the consumer electronics sector. The hot sales of the Xiaomi SU7 car model further proved the Gala's powerful sales power and Xiaomi's precise marketing strategy. Xiaomi's success also demonstrates the enormous commercial value derived from the integration of technology products with popular culture. At a time when tech giants are actively seeking new growth points and exploring new business models and marketing approaches, the value of the Spring Festival Gala platform and its brand-building effect remain significant.

In conclusion, while seemingly calm on the surface, the tech industry was teeming with activity during this Lunar New Year. Vivo's adherence to a steady growth strategy based on "benfen," BYD Denza's demonstration of product strength through live-stream marketing, and Huawei and Xiaomi's leveraging of the Spring Festival Gala platform to enhance brand influencethese events reflect the diverse strategies adopted by tech companies at different stages of development and the opportunities and challenges they face in market competition. The actions of these tech giants provide valuable lessons and references for other companies, further promoting the healthy development of China's technology industry. These events also foreshadow a more exciting and fiercely competitive tech market in 2025.