Xiao Ai Smart Assistant Achieves Over 100 Million Activations During the Spring Festival Gala, Demonstrating its National-Level Influence

Xiao Ai Smart Assistant Achieves Over 100 Million Activations During the Spring Festival Gala, Demonstrating its National-Level InfluenceIT Home, January 29, 2025 Xiaomi's smart assistant, Xiao Ai, announced today that it received over 100 million global activations between 11 PM on January 28th, 2025, and 12 PM on January 29th, 2025, during the Spring Festival Gala. This remarkable figure underscores Xiao Ai's powerful influence and strong user engagement as a national-level AI assistant

Xiao Ai Smart Assistant Achieves Over 100 Million Activations During the Spring Festival Gala, Demonstrating its National-Level Influence

IT Home, January 29, 2025 Xiaomi's smart assistant, Xiao Ai, announced today that it received over 100 million global activations between 11 PM on January 28th, 2025, and 12 PM on January 29th, 2025, during the Spring Festival Gala. This remarkable figure underscores Xiao Ai's powerful influence and strong user engagement as a national-level AI assistant.

This surge in activations wasn't accidental. It's directly linked to a clever product placement in the Spring Festival Gala program, "Xiao Ming's Family." In the show, when the protagonist, Xiao Ming, encounters a learning difficulty, his grandfather suggests he ask for help, spontaneously uttering, "Xiao Ai." This seemingly simple scene resonated with millions of families across China, prompting countless viewers to activate their Xiao Ai-enabled Xiaomi smart speakers and other devices, resulting in this impressive data milestone.

Significantly, the data collection period precisely coincided with the broadcast of the Spring Festival Gala segment, highlighting the program's immense impact. Over 100 million activations in just 13 hours showcase not only technological prowess but also Xiao Ai's deep integration into people's lives. It's no longer just a voice assistant; it's become an integral part of home entertainment and information access.

Xiao Ai's success isn't overnight. Last year, at the launch of the Xiaomi 15 series and Xiaomi Pengpai OS2, Xiaomi comprehensively upgraded Xiao Ai, introducing Super Xiao Ai AI. Boasting multi-modal interaction, natural language processing, and proactive service recommendations, Super Xiao Ai significantly enhanced user experience. It aims to deliver more convenient and intelligent services, allowing users to interact with devices more naturally and intuitively. Its tagline, "Complex processes, one-step access, cross-device usage," precisely captures users' desire for efficient and convenient AI assistance.

The successful Spring Festival Gala placement has significantly boosted Xiao Ai's brand image and user recognition. Behind the 100 million activations lies countless users' trust and approval. This reflects not only Xiaomi's technological strength but also Xiao Ai's successful integration into people's lives, bringing convenience and enjoyment.

From initial voice control to today's multi-modal interaction, Xiao Ai has continuously innovated and upgraded, consistently striving to deliver a superior smart experience. It can control appliances, answer questions, and provide entertainment and information, truly becoming a helpful assistant in people's daily lives.

The Spring Festival Gala success offers valuable lessons for other smart voice assistant manufacturers. The ability to cleverly integrate with trending events for effective brand promotion and user engagement will be crucial in future market competition.

However, the 100 million activations also prompt reflection on Xiao Ai's future direction. Improving user experience, developing features that better meet user needs, and ensuring data security and privacy are critical challenges for Xiao Ai and the entire smart voice assistant industry.

In conclusion, Xiao Ai's over 100 million activations during the Spring Festival Gala are a testament to its technological strength and brand influence, signifying the increasingly important role of smart voice assistants in future life. This impressive figure is a reward for the hard work of the Xiao Ai team, marking the maturation and widespread adoption of AI assistants. We look forward to Xiao Ai's continued innovation, bringing more surprises and convenience to users. This milestone marks a new chapter for Xiao Ai in the AI assistant field, and we believe it will maintain its leading position, providing users with a smarter and more convenient life experience. More than a successful marketing case, it's a snapshot of an era, witnessing the rapid development of AI technology and its growing importance in people's lives. Xiao Ai's success also provides valuable experience and lessons for other smart home manufacturers.