Huawei's Strong Comeback: Pura80 Series Leads the Charge, Targeting 80-90 Million Units in 2025

Huawei's Strong Comeback: Pura80 Series Leads the Charge, Targeting 80-90 Million Units in 2025Recent news surrounding Huawei's new phones has generated significant industry buzz. Highly anticipated products like the Pura80 series, the Pocket3 foldable phone, and the nova14 series have emerged, capturing widespread attention

Huawei's Strong Comeback: Pura80 Series Leads the Charge, Targeting 80-90 Million Units in 2025

Recent news surrounding Huawei's new phones has generated significant industry buzz. Highly anticipated products like the Pura80 series, the Pocket3 foldable phone, and the nova14 series have emerged, capturing widespread attention. The Pura80 series, in particular, stands out due to its screen upgrade. Industry insiders have revealed that the series will feature a dual-stack OLED panel, hailed as "Huawei's strongest phone screen." Compared to traditional single-stack OLED displays, dual-stack OLED technology significantly improves brightness, color saturation, and contrast, offering users a superior visual experience. This represents another breakthrough in Huawei's screen technology and signals a further strengthening of its competitiveness in the high-end smartphone market.

Huawei's strong market performance is supported by data from authoritative institutions. Counterpoint data shows Huawei secured the top market share position in Q4 2024, with year-on-year sales growth reaching 15.5%. Mengmeng Zhang, a senior research analyst at Counterpoint, commented: "This marks Huawei's first return to market leadership since the US ban. Huawei's year-on-year sales growth is mainly driven by the launch of the mid-range Nova13 series and the high-end Mate70 series." This achievement demonstrates Huawei's resilience in overcoming adversity and the strong competitiveness of its products.

Looking ahead, Huawei's growth momentum is expected to continue. Opensource Securities predicts that Huawei's smartphone shipments could reach 80-90 million units by 2025, driven by a stable supply chain and breakthroughs in R&D. This ambitious target relies on Huawei's continued efforts in technological innovation and market strategy. The arrival of HarmonyOS NEXT will further boost Huawei's phone sales, providing users with a smoother and more intelligent mobile experience. As Huawei's self-developed operating system, the continuously improving HarmonyOS NEXT ecosystem will provide stronger software support for Huawei phones, enhancing their competitiveness.

Notably, the dual-stack OLED panel technology used in the Huawei Pura80 series has received positive responses from upstream and downstream companies in the industry chain. LITEON Technology, in a specific investor relations briefing, stated that it has already conducted verification tests of several CGL and light-emitting materials in client-side stacked OLED device systems. This indicates that Huawei's innovative technology enjoys strong support from industry chain partners, jointly promoting technological progress.

AU Optronics (AUO), in its investor relations activity record, revealed that its stacked OLED technology has provided new impetus to its equipment and materials business. They pointed out that this technology offers significant advantages in brightness, energy consumption, lifespan, weight, and thickness. This aligns perfectly with the goals of the Huawei Pura80 series' adoption of dual-stack OLED panels and indirectly confirms the technology's advancement and market prospects. AUO's active participation further solidifies Huawei's leading position in high-end display technology.

The upcoming launch of the Huawei Pura80 series not only showcases Huawei's technological prowess but also signifies a significant improvement in the competitiveness of Chinese smartphone manufacturers in the high-end market. The application of dual-stack OLED screen technology will deliver superior display effects and enhance user experience. Meanwhile, Huawei's stable supply chain and technological breakthroughs have laid a solid foundation for its future development. The 80-90 million unit shipment target reflects Huawei's ambition and indicates that it will play a more important role in future smartphone market competition.

Huawei's success is not merely reflected in sales growth but also in its continuous investment in technological innovation. Faced with external challenges, Huawei has consistently adhered to independent innovation, continuously breaking through technological bottlenecks to bring consumers higher quality products and services. This persistence and effort are key factors in Huawei's ability to rise from adversity and regain its market leadership.

Huawei's leading market share in Q4 2024 and its ambitious 2025 shipment target demonstrate its steady and well-planned strategic layout. This is not only a testament to its self-confidence but also an accurate grasp of future market trends. Huawei's success story deserves to be studied and learned from by other smartphone manufacturers. Continuous technological innovation, a stable supply chain, and accurate understanding of user needs are key factors in Huawei's success.

The emergence of the Pura80 series will undoubtedly further solidify Huawei's position in the high-end smartphone market, creating greater anticipation among consumers. In the future, with the further improvement of HarmonyOS NEXT and breakthroughs in more technologies, Huawei will continue to lead innovation in mobile technology, creating a better digital life for users. Huawei's strong comeback is not just the success of a single company, but also a microcosm of the booming development of China's technology industry.