Xiaomi 15 Ultra and Xiaomi SU7 Ultra Make Global Debut at MWC Barcelona: High-End Strategy Enters a New Global Phase

Xiaomi 15 Ultra and Xiaomi SU7 Ultra Make Global Debut at MWC Barcelona: High-End Strategy Enters a New Global PhaseFollowing the press conference on the evening of February 27th, Xiaomi Group's Lu Weibing announced that he and his team would immediately depart for Barcelona to prepare for the global debut of the Xiaomi 15 Ultra and Xiaomi SU7 Ultra. These two flagship products will officially launch on March 3rd at Mobile World Congress (MWC) 2025, with a simultaneous global launch event

Xiaomi 15 Ultra and Xiaomi SU7 Ultra Make Global Debut at MWC Barcelona: High-End Strategy Enters a New Global Phase

Following the press conference on the evening of February 27th, Xiaomi Group's Lu Weibing announced that he and his team would immediately depart for Barcelona to prepare for the global debut of the Xiaomi 15 Ultra and Xiaomi SU7 Ultra. These two flagship products will officially launch on March 3rd at Mobile World Congress (MWC) 2025, with a simultaneous global launch event. The Xiaomi 15 Ultra will be available globally at launch, marking Xiaomi's high-end strategy expanding from the Chinese market to the global stage, entering a new phase of development. This global launch is crucial for Xiaomi to consolidate and expand its high-end market share, signifying a further enhancement of its international competitiveness.

Lu Weibing specifically emphasized the global advancement of Xiaomi's high-end strategy, positioning the MWC launch as a significant milestone in this process. He stated that bringing Xiaomi's high-end flagship products to the global market is more important than ever, and he looks forward to global consumers' assessment of the Xiaomi 15 Ultra and Xiaomi SU7 Ultra.

Let's delve into the highly anticipated Xiaomi 15 Ultra flagship phone. It is powered by the Qualcomm Snapdragon 8 Gen 2 for Galaxy, offering powerful performance and exceptional power efficiency. This processor is renowned for its superior performance and efficiency, providing users with a smooth mobile experience. Furthermore, the Xiaomi 15 Ultra boasts a large 6000mAh Xiaomi Jinshajiang battery, providing long-lasting battery life and eliminating the need for frequent charging, allowing users to fully enjoy their device.

In terms of display, the Xiaomi 15 Ultra features a 2K fully symmetrical micro-curved screen, delivering stunning visuals and a comfortable viewing experience, immersing users in high-definition images. The curved screen design not only enhances aesthetics but also provides a wider field of view. The Xiaomi 15 Ultra also supports ultrasonic in-screen fingerprint recognition technology, offering a convenient and secure unlocking method.

The Xiaomi 15 Ultra offers various storage configurations to meet diverse user needs: 12+256GB (6499 yuan), 16+512GB (6999 yuan), 16+1TB (7799 yuan), and a 16+1TB dual-satellite version (7999 yuan). This price range caters to different consumer groups, providing users with more choices.

Next, let's turn our attention to the Xiaomi SU7 Ultra, a luxury performance vehicle. Priced at 529,900 yuan, this car showcases Xiaomi's ambition in the high-end automotive sector. The Xiaomi SU7 Ultra is equipped with the Xiaomi HAD end-to-end full-scenario intelligent driving system and the Xiaomi Pengpai intelligent cockpit, providing users with an unprecedented intelligent driving experience. The HAD system offers a safer driving environment, while the intelligent cockpit enhances in-car work efficiency and comfort.

In terms of power, the Xiaomi SU7 Ultra is exceptionally impressive. It features a Xiaomi Super Tri-Motor system with a staggering 1548 PS horsepower and a top speed of 350 km/h. This powerful output delivers an incredible acceleration experience. To ensure ultimate performance, the Xiaomi SU7 Ultra is also equipped with a track-level high-power battery pack, a track-spec braking system, and a Nrburgring-tuned chassis system. These features enable the Xiaomi SU7 Ultra to showcase its exceptional handling capabilities on the racetrack.

It's worth noting that the Xiaomi SU7 Ultra has successfully conquered several international race tracks including Shanghai, Chengdu, Zhuzhou, and Zhuhai, earning the title of "Fastest Four-Door Production Car." This achievement fully demonstrates the Xiaomi SU7 Ultra's outstanding performance and robust technological prowess, further highlighting Xiaomi's technological accumulation and innovation in the automotive field.

In conclusion, the global debut of the Xiaomi 15 Ultra and Xiaomi SU7 Ultra marks significant progress for Xiaomi in the high-end smartphone and automotive sectors. The launch of these two products not only showcases Xiaomi's strong R&D capabilities and technological innovation but also reflects Xiaomi's commitment to providing global users with high-end, intelligent, and innovative products and services. Through this MWC global launch, Xiaomi will showcase its leading position in the technology field to the world, further enhancing its brand influence and international competitiveness, and bringing more surprises to global consumers. This launch is not just a product release but a formal declaration of Xiaomi's high-end strategy in the global market. Xiaomi will use these two products as a starting point to continue exploring the high-end market, bringing users more high-end and high-quality products and services. Xiaomi's global journey has officially set sail.