Xiaomi's SU7 Ultra Ignites Industry: Executives from BYD and OPPO Offer Kudos, Highlighting Competition and Collaboration

Xiaomi's SU7 Ultra Ignites Industry: Executives from BYD and OPPO Offer Kudos, Highlighting Competition and CollaborationOn February 27th, ahead of Xiaomi's dual Ultra launch, BYD was the first to offer congratulations, with the phrase "China's auto industry together" sparking heated discussion. Many lauded this as the appropriate attitude for Chinese auto brands, expressing hope for similar harmony within the mobile phone industry

Xiaomi's SU7 Ultra Ignites Industry: Executives from BYD and OPPO Offer Kudos, Highlighting Competition and Collaboration

On February 27th, ahead of Xiaomi's dual Ultra launch, BYD was the first to offer congratulations, with the phrase "China's auto industry together" sparking heated discussion. Many lauded this as the appropriate attitude for Chinese auto brands, expressing hope for similar harmony within the mobile phone industry. Even more surprising, however, was the outpouring of congratulations from multiple OPPO employees for the Xiaomi SU7 Ultra on February 28th, including some high-ranking individuals.

"Suan Shuma," an OPPO engineer (presumed to be in a senior position), expressed excitement upon learning that the Xiaomi SU7 Ultra secured over 10,000 pre-orders in just two hours, stating, "This is truly a milestone event, congratulations!" The "milestone" he referenced undoubtedly refers to the Chinese automotive sector. After all, the Xiaomi SU7 Ultra, priced at over 520,000 RMB, is described by Lei Jun as a "new luxury car." The significant acceptance of a luxury car from a Chinese brand indeed carries milestone significance.

Besides "Suan Shuma," Zhou Yibo, product manager for OPPO's Find series, also offered his congratulations. After watching the Xiaomi dual Ultra launch, he praised, "The Xiaomi SU7 Ultra is too cool, congratulations on the big sales!" This seemingly ordinary gesture is actually thought-provoking. It's well known that the Xiaomi 15 Ultra is a direct competitor to the OPPO Find X8 Ultra, with both boasting exceptional night photography capabilities (often nicknamed "Night Gods"). However, Zhou Yibo deliberately focused his congratulations on the automotive aspect, prompting speculation about his intentions. This might be a high-EQ approach, expressing respect for a competitor while cleverly avoiding direct confrontation.

However, this peaceful atmosphere was soon disrupted. A Weibo post by "Comment Robert" hinted at using the term "chao mi" (literally "stirring rice," a pun implying surpassing Xiaomi) to suggest the OPPO Find X8 Ultra's superiority. This immediately prompted a response from Zhou Yibo, who quickly clarified against overinterpretation, emphasizing the vast market space for Android Ultra phones and advocating for joint progress and development. Whether "chao mi" held a deeper meaning remains known only to him.

The differing reactions within OPPO are also noteworthy. "Suan Shuma's" genuine congratulations reflect the engineering team's admiration for technological breakthroughs, while Zhou Yibo's cautious response showcases a product manager's keen awareness of market competition. These contrasting reactions highlight the different perspectives and strategies on competition and collaboration within a company.

Both the Xiaomi SU7 Ultra and Xiaomi 15 Ultra hold profound significance for the 2025 tech market. They are not only among the top tier in automotive and mobile phone sectors, but also poised to potentially lead future development. However, the intense focus on the SU7 Ultra often overshadows the equal importance of the Xiaomi 15 Ultra.

The success of the Xiaomi SU7 Ultra lies not only in its exceptional quality and innovative technology but also in its representation of a new development modelthe rise of Chinese brands in the high-end market. For a long time, international brands dominated this segment. Breaking through requires not only technological innovation but also breakthroughs in brand building and marketing. The SU7 Ultra's success sets an example and provides new impetus for other Chinese brands.

This event also highlights the intense competition and potential for collaboration among Chinese tech companies. In the face of increasingly fierce global competition, Chinese tech companies need to strengthen cooperation to tackle international rivals and advance the Chinese tech industry.

The high price point of the Xiaomi SU7 Ultra has sparked discussion about the future of China's high-end automotive market. The Chinese market previously focused on the mid-to-low end, with high-end segments dominated by brands from Europe, America, Japan, and South Korea. The SU7 Ultra marks the entry of Chinese brands into the high-end automotive market, a milestone for the industry and a significant step towards enhancing international competitiveness.

The success of the Xiaomi SU7 Ultra is also attributable to Xiaomi's long-term efforts in technological innovation and brand building. Xiaomis commitment to innovation, coupled with proactive marketing, has enhanced brand recognition and reputation.

Of course, the success wasn't overnight; it's the culmination of years of accumulated technology and market experience. Xiaomi has implemented meticulous management across R&D, production, and sales, ensuring high product quality and market competitiveness.

Future competition in China's high-end automotive market will intensify, requiring continuous technological innovation, improved product quality, and the creation of internationally competitive brands. Collaboration is also key to navigating challenges and fostering healthy industry development.

In conclusion, the successful launch of the Xiaomi SU7 Ultra and the subsequent industry reaction is more than just a product launch; it's a microcosm of competition and collaboration within China's tech sector. Its impact extends far beyond the product's value, profoundly influencing the future of the Chinese tech industry across various sectors, including mobile phones and home appliances. The SU7 Ultras launch has injected confidence into the competition for high-end markets and brought renewed hope for the future. This event showcases the potential for mutual respect and win-win collaboration among Chinese tech companies. In a competitive market, this supportive and learning attitude will undoubtedly accelerate the industry's overall progress.