Xiaomi 15 European Pre-orders Begin: 999 Starting Price, Minor Spec Adjustments

Xiaomi 15 European Pre-orders Begin: 999 Starting Price, Minor Spec AdjustmentsXiaomi officially announced at MWC2025 that pre-orders for the highly anticipated Xiaomi 15 standard version have begun in Europe, starting at 999 (approximately $1080 USD or 7792 CNY). This price is approximately 73% higher than the launch price of 4499 CNY in China, attracting significant market attention

Xiaomi 15 European Pre-orders Begin: 999 Starting Price, Minor Spec Adjustments

Xiaomi officially announced at MWC2025 that pre-orders for the highly anticipated Xiaomi 15 standard version have begun in Europe, starting at 999 (approximately $1080 USD or 7792 CNY). This price is approximately 73% higher than the launch price of 4499 CNY in China, attracting significant market attention. While the international version largely mirrors the domestic model, subtle differences exist, primarily in battery capacity and storage options.

Specifically, the European Xiaomi 15 features a reduced battery capacity of 5240mAh compared to the 5400mAh battery in the Chinese version. Despite this reduction, both versions support 90W wired fast charging and 50W wireless fast charging. Storage options for the European model include 12GB+256GB and 12GB+512GB, while the Chinese version offers more choices, up to 16GB+1TB. The European variant comes in four classic colors: black, white, green, and liquid silver, whereas the Chinese version boasts over forty color options, including numerous customized designs.

Beyond these differences, the European and Chinese Xiaomi 15 models are largely identical. Both feature a 6.36-inch four-narrow-bezel straight screen with a 1.5K resolution and a 120Hz refresh rate for a smooth visual experience. Both also incorporate ultrasonic fingerprint unlocking. Both are powered by the Qualcomm Snapdragon 8 Gen 3 processor, built on TSMC's second-generation 3nm process, ensuring powerful performance and efficient power consumption. The imaging system on both versions employs the same Leica Summilux optical system, a 50MP main camera, and a 2.6X telephoto lens.

In summary, while the European Xiaomi 15 largely matches its Chinese counterpart, differences exist in battery capacity, storage options, and color choices. The higher overseas price reflects differing pricing strategies between international and domestic markets. Although the battery capacity is slightly smaller, 90W wired and 50W wireless fast charging mitigate any significant range anxiety. The inclusion of the Snapdragon 8 Gen 3 and the Leica imaging system firmly positions the phone as a flagship device.

The launch of the European Xiaomi 15 signifies Xiaomi's expansion into the high-end smartphone market overseas. The 999 starting price, while significantly higher than the domestic price, is understandable given Europe's higher cost of living, taxes, international logistics, and marketing costs.

This European launch demonstrates Xiaomi's commitment to the high-end market and its drive to enhance product competitiveness. By offering high-quality hardware and an excellent imaging system, Xiaomi aims to capture a larger share of the premium smartphone market. Its performance in Europe will be a key indicator of the success of Xiaomi's global strategy. The success or failure of the Xiaomi 15 will influence not only Xiaomi's European expansion but also its ability to establish itself in the global high-end smartphone market.

For European consumers, the Xiaomi 15 is a competitive flagship phone. Its powerful performance, excellent imaging system, and refined design cater to high-end user needs. The higher price, however, requires careful consideration. Nevertheless, the Xiaomi 15 offers a more diverse choice for European consumers and further stimulates competition in the European high-end smartphone market.

The European launch of the Xiaomi 15 is not only a crucial step in Xiaomi's global strategy but also a testament to its brand strength. Through continuous improvements in product quality and technological innovation, Xiaomi is gradually building its premium image in the global market. Whether Xiaomi can replicate its domestic success and achieve greater breakthroughs overseas remains to be seen. The European pre-orders represent a significant milestone in Xiaomi's journey towards the global high-end smartphone market and lay a solid foundation for its future development.

Future challenges for Xiaomi include optimizing its global strategy, balancing localization needs with global strategies, and continuously enhancing product competitiveness. The European pre-orders of the Xiaomi 15 are just one stage in Xiaomi's global journey; more challenges and opportunities lie ahead.