Xiaomi 15 Ultra's First Day Sales: Reviewing the Sales of Previous Xiaomi Ultra Models Who is the True "Sales King"?

Xiaomi 15 Ultra's First Day Sales: Reviewing the Sales of Previous Xiaomi Ultra Models Who is the True "Sales King"?On February 27th, the Xiaomi 15 Ultra was officially launched; on the evening of March 2nd, it had its overseas launch; and on March 3rd, it began its first day of sales in China. At this crucial juncture, industry insider "RD Observation" released a comparative sales data report on Xiaomi's Ultra series, sparking widespread industry attention

Xiaomi 15 Ultra's First Day Sales: Reviewing the Sales of Previous Xiaomi Ultra Models Who is the True "Sales King"?

On February 27th, the Xiaomi 15 Ultra was officially launched; on the evening of March 2nd, it had its overseas launch; and on March 3rd, it began its first day of sales in China. At this crucial juncture, industry insider "RD Observation" released a comparative sales data report on Xiaomi's Ultra series, sparking widespread industry attention. Using the Xiaomi 10 Ultra (Xiaomi's first Ultra model) as a baseline, the data quantitatively analyzes the sales of subsequent Ultra models, presenting a compelling picture of market competition.

The data shows that the Xiaomi 11 Ultra sold 1.75 times more units than the Xiaomi 10 Ultra, making it the best-selling model in the series. This result is perhaps unsurprising, as the Xiaomi 11 Ultra saw an initial price drop and bundled free earphones for early adopters promotional strategies that effectively stimulated market demand.

In stark contrast to the Xiaomi 11 Ultra's success, the Xiaomi 12 Ultra sold only 0.56 times the number of units as the Xiaomi 10 Ultra, becoming the lowest-selling Ultra model. This is unexpected, considering it was Xiaomi's first Ultra model in collaboration with Leica, and should have possessed stronger market competitiveness. However, actual sales fell short of expectations, potentially due to factors such as pricing and marketing strategies.

The Xiaomi 13 Ultra sold 1.06 times more units than the Xiaomi 10 Ultra, slightly exceeding its predecessor. The latest Xiaomi 14 Ultra sold 0.95 times more than the Xiaomi 10 Ultra, not surpassing the Xiaomi 13 Ultra. However, the Xiaomi 14 Ultra still possesses significant market potential. Its product lifecycle is not yet over, with sales expected to continue for at least another six months, or even longer. Furthermore, recent price reductions and coinciding national subsidy policies have significantly boosted its sales. Industry data suggests the Xiaomi 14 Ultra remains the best-selling model in its class, outperforming all competitors.

Despite the Xiaomi 14 Ultra's good performance, Xiaomi's current focus is undoubtedly on the Xiaomi 15 Ultra. Xiaomi executive Lu Weibing publicly stated that after the launch of the Xiaomi 15 Ultra, competing models from other brands will no longer be called "Ultra," highlighting the company's high expectations. Lei Jun also revealed during the pre-sale period that the Xiaomi 15 Ultra's pre-orders were overwhelmingly successful, selling out within a single day, exceeding the initial three-day target.

However, on the Xiaomi 15 Ultra's first day of sales, we haven't seen an official sales report. This may be related to Lu Weibing's earlier statement that Redmi would be responsible for releasing sales figures.

In summary, the sales data of Xiaomi's Ultra series shows a fluctuating trend. The Xiaomi 11 Ultra, leveraging price cuts and promotions, became the sales champion; the Xiaomi 12 Ultra was an outlier with poor sales; while the Xiaomi 13 Ultra and Xiaomi 14 Ultra alternated in the lead. Now, with the Xiaomi 15 Ultra officially on sale, its ultimate market performance and potential to surpass previous models as the new sales king remain to be seen. This sales data not only reflects the market competitiveness of Xiaomi's Ultra series but also provides valuable insights for other smartphone manufacturers, helping them better understand consumer needs and develop more effective market strategies. The development of the Xiaomi Ultra series also reflects the intense competition in the high-end smartphone market, with manufacturers constantly exploring new technologies and business models to compete for greater market share. Future market competition will be even fiercer, and the future performance of the Xiaomi Ultra series warrants continued attention.

The success or failure of the Xiaomi 15 Ultra concerns not only Xiaomi itself but also the overall landscape of the domestic high-end smartphone market. Whether it can continue the glory of the Xiaomi Ultra series or usher in a new era will have a profound impact on the future market trend. Let's wait and see how the Xiaomi 15 Ultra performs and whether it can become the new "sales king." Furthermore, Xiaomi's subsequent market strategies will be crucial: maintaining product competitiveness and adapting to market changes are critical considerations for Xiaomi to remain undefeated in this highly competitive market and continue to lead the development of the high-end smartphone market.

Based on the above analysis, we can see that the sales of the Xiaomi Ultra series have not been smooth sailing. Each iteration faces new challenges and opportunities, requiring Xiaomi to continuously adjust its strategies to maintain a firm foothold in the high-end market. Ultimately, the market performance of the Xiaomi 15 Ultra will serve as a touchstone for testing Xiaomi's strategy. This comparative sales data will also become an important reference for future studies on the development of the Xiaomi Ultra series. The competition in the high-end smartphone market has only just begun.