OPPO Launches "LUMO Imaging" Brand and Joins Hands with Xiaohongshu to Build a New Imaging Ecosystem

OPPO Launches "LUMO Imaging" Brand and Joins Hands with Xiaohongshu to Build a New Imaging EcosystemOn the evening of April 2nd, OPPO officially launched its new imaging brand, "LUMO Imaging," and simultaneously introduced the world's first complete HDR solution, Natural Color ProXDR. This technology aims to fully present 16-bit color and photon information, providing users with a more realistic and vivid visual experience

OPPO Launches "LUMO Imaging" Brand and Joins Hands with Xiaohongshu to Build a New Imaging Ecosystem

On the evening of April 2nd, OPPO officially launched its new imaging brand, "LUMO Imaging," and simultaneously introduced the world's first complete HDR solution, Natural Color ProXDR. This technology aims to fully present 16-bit color and photon information, providing users with a more realistic and vivid visual experience.

The launch of Natural Color ProXDR marks another breakthrough for OPPO in the field of mobile imaging. It's not only a revolution in existing imaging technology but also a profound insight into the future trends of imaging development. By precisely capturing and restoring color and photon information, Natural Color ProXDR allows users to experience imaging effects close to professional photography equipment on their smartphones.

In addition to technological innovation, OPPO is also actively building its ecosystem. At the launch event, OPPO also announced a platform-level strategic partnership with Xiaohongshu, bringing complete Natural Color ProXDR display technology to the platform. This means that users browsing images and videos on Xiaohongshu will be able to experience clearer, more detailed, and more colorful visuals.

The collaboration between OPPO and Xiaohongshu is not just about technology integration but a deep integration of their content ecosystems. As a leading lifestyle sharing platform in China, Xiaohongshu boasts a huge user base and rich content resources. Through its partnership with OPPO, Xiaohongshu will be able to further enhance the quality and attractiveness of its platform content, bringing a better user experience.

To further promote the development and innovation of imaging technology, OPPO will also jointly launch the 2025 OPPO Imaging Competition with Xiaohongshu. This competition aims to encourage more people to participate in image creation, record life through the lens, and share beautiful moments. It is believed that through this competition, more excellent image works will emerge, injecting new vitality into the imaging industry.

Notably, OPPO is also actively expanding the application scope of HDR technology. In the future, OPPO will also work with Google to continue to promote HDR standards, enabling them to be adapted to more social platforms. This means that users on more platforms will be able to experience the visual enhancements brought by HDR technology. OPPO's move will undoubtedly accelerate the popularization of HDR technology in the entire social media field.

Regarding the newly launched "LUMO Imaging" brand and Natural Color ProXDR technology, OPPO stated that this is the result of OPPO's long-term investment and in-depth research in the field of imaging. OPPO has always been committed to providing users with a better imaging experience, and through continuous technological innovation and ecosystem construction, OPPO hopes to lead the development direction of the mobile imaging industry.

It is reported that OPPO will also announce more information about the "LUMO Imaging" brand and Natural Color ProXDR technology at the Find X8 Ultra launch event on April 10th. At that time, it is believed that OPPO will bring us more surprises.

In conclusion, OPPO's launch of the "LUMO Imaging" brand and Natural Color ProXDR technology is not only an important breakthrough for OPPO in the field of imaging but also a positive promotion of the entire mobile imaging industry. Through technological innovation, ecosystem construction, and standard promotion, OPPO is building a more complete and open imaging ecosystem, bringing users a better imaging experience. Let us look forward to OPPO bringing us more amazing imaging technologies and products in the future.