Urgent reminder from Huawei executives! Please do not do this, otherwise you may lose your warranty

Mobile phone manufacturers are increasing their focus on folding screens, and new models are being released intensively; The continuous improvement of display materials and technology, as well as the integration and reshaping of the industry chain... However, compared to ordinary smartphones, the screen of foldable screen phones is not only its advantage but also its disadvantage. Xiaobian noticed that on the morning of May 13, Bruce Lee, the BGCTO of Huawei, sent a message asking users not to stick protective films on folding screen phones.

Photo source: @ Bruce Lee_ Lee

Huawei Executive: Beware of Losing Warranty

Bruce Lee, the BGCTO of Huawei, said in a document on the same day that he saw a lot of folding screen mobile phone protective films sold on the Internet,Please do not apply another layer of protective film to the folding screen, and do not tear off the original protective film,The material, thickness, and force of each layer of the folding screen are the optimal results obtained through careful calculation and verification. If the force model is changed, the lifespan of the screen will be significantly shortened,And may lose eligibility for free warranty If the original protective film is damaged, it can be replaced at the after-sales service center, and each phone has two opportunities to replace the protective film for free.

Bruce Lee, the most liked comment on his microblog, suggested that Huawei strengthen reminders in the mobile phone package.

However, when commenting on the article, Huawei Terminal Customer Service Weibo later stated that the foldable screen phone uses a flexible screen and comes with a specially designed protective film. Please do not remove or paste any other protective film on your own, otherwise it may cause the screen to be out of warranty.We have relevant prompts and instructions in the product user guide, Huawei official website, the warm reminder card inside the product packaging box, and the first startup interface of the phone.

Shortly after the release of the FindN2 foldable screen mobile phone by OPPO in 2022, the official Weibo platform had already popularized the importance of self adhesive film and reminded users not to tear it off on their own. As for the reason, besides being easy for users to tear and damage the screen themselves, it is also due to the basic function of the built-in film in protecting the screen, as well as the bonus for screen display.

Domestic manufacturers frequently promote foldable screen phones

At the spring flagship new product launch on March 23 this year, Huawei launched the Huawei MateX3 foldable screen phone, which brought disruptive upgrades in satellite communication, thinness, and software adaptation. Currently, mobile phone manufacturers are continuously increasing their investment in foldable screens.

Vivo's two foldable screen phones, XFold2 and XFlip, were recently launched on the market, with sales leading online platforms such as Tmall and JD.com on the day of their first sale; After the release of the OPPO foldable screen phone FindN2 series, the market performance was strong, with 357000 units shipped in the first quarter... Since the end of last year, major domestic mobile phone manufacturers have launched new foldable screen phone products.

As more and more mobile phone brands enter the field of foldable screens, the iteration speed of foldable screen products within the same brand is also accelerating, reflecting the rapid development of this segmented market.

According to a report by Xinhua News Agency on May 5th, "The domestic mobile phone industry has entered a period of stock, with a shift from pursuing quantity to pursuing quality being a characteristic of the stable development of the industry. Manufacturers urgently need to aim for upgrading needs, seize breakthrough changes, and stand out from fierce competition." Zhong Xinlong, a senior consultant at the Future Industry Research Center of CCID Research Institute, believes that as a "collection" of smartphones and tablets, Folding screen phones have expanded the usage scenarios of large screen displays, and the upgraded appearance has created a differentiated form, becoming a new driving force in the industry.

Image source: Daily Economic News Information Map

Currently, mainstream domestic mobile phone manufacturers are laying out a "race track" of foldable screens, and the densely released new models provide consumers with more choices, continuously driving the popularity of the foldable screen mobile phone market. According to IDC data, in the first quarter of 2023, the shipment volume of folding screen products increased by 52.8% year-on-year, and the share of vertical folding products increased to 44.3%. It is expected that the domestic folding screen mobile phone market will maintain rapid growth in 2023.

OPPO Senior Vice President and Chief Product Officer Liu Zuohu believes that foldable screen phones reflect manufacturers' exploration of higher technology and brand value. Consumers pay more attention to quality and experience, which also gives the high-end market greater growth potential. The competition for the mid to high end market is a reflection of industrial optimization and upgrading

From the perspective of domestic market share, iResearch Consulting released the "2023 China Folding Screen Phone Market Insight Report", which shows that Huawei's folding screen phones have exceeded 50% of the market share for three consecutive years. Among them, in 2022, the Chinese market share of Huawei foldable screen smartphones was 51.3%, followed closely by Samsung's 18.8%, and OPPO, Xiaomi, and vivo ranked 3-5 respectively.

Next, with the increase of more manufacturers and the launch of new products, the folding screen market will continue to develop rapidly. According to CINNOR Research, as a new growth point in the smartphone market, folding screen smartphones are expected to reach 23.7 million units in the global market by 2023, a year-on-year increase of 63%. It is expected that the sales of folding screen smartphones will reach 51.7 million units in 2026, with a compound annual growth rate of 37.4%. Among them, the sales in the Chinese market may reach 11 million units, accounting for 21% of the market share.

Daily Economic News Xinhua News Agency, @ Bruce Lee_ Lee