Apple's iPhone 16 Series Sees a Strong Rebound After Disappointing Double Eleven Sales: What Happened?

Apple's iPhone 16 Series Sees a Strong Rebound After Disappointing Double Eleven Sales: What Happened?Apple's sales performance during this year's Double Eleven shopping festival was unexpected. Despite the period typically being a peak sales season, Apple failed to secure the top spot on the sales charts

Apple's iPhone 16 Series Sees a Strong Rebound After Disappointing Double Eleven Sales: What Happened?

Apple's sales performance during this year's Double Eleven shopping festival was unexpected. Despite the period typically being a peak sales season, Apple failed to secure the top spot on the sales charts. However, following Double Eleven, the iPhone 16 series witnessed a sudden surge in sales, sparking curiosity about the market's shifting dynamics.

Let's delve into data from industry insider "Wisdom Chip Guide," which reveals the following national sales rankings for Week 41 (October 7-13), the week after the Double Eleven holiday:

Champion: Apple, with a staggering market share of 26.54%. This figure is remarkable, as no brand had ever achieved such a high market share in a week prior to Week 41 this year, even vivo, the top domestic brand, never exceeding 22%.

Runner-up: Huawei, with a combined market share of 18.02%, with Huawei itself accounting for 15.78% and Huawei Smart Selection for 2.24%.

Third Place: Xiaomi, with a market share of 14.79%.

Fourth: Vivo, with a market share of 13.84%, with Vivo itself accounting for 10.39% and iQOO contributing 3.45%.

Fifth: Honor, with a market share of 11.50%.

Sixth: OPPO, with a combined market share of 11.50%, with OPPO itself accounting for 9.84%, OnePlus contributing 0.76%, and realme contributing 0.90%.

While this is an atypical weekly ranking, it reflects the overall trend. The most astonishing observation is that the combined market share of the three OPPO brands falls short of Honor's share, and the OPPO family's share... What happened this week!

Apple's resurgence can be described as a "strong rebound," particularly with a near 27% weekly market share, something almost unthinkable earlier this year.

Speaking of Vivo, this week might be its lowest ranking in the past year, dropping to fourth place with the lowest market share. The reason could be attributed to the impending launch date of the Vivo X200 series, and iQOO's pre-launch promotions for the iQOO 13, leading consumers to hold back their decisions until the new models are released.

It's worth noting Xiaomi's success, as it seems this is the first time it has surpassed Vivo in weekly domestic sales. This achievement is primarily driven by the continued popularity of the Redmi Note 14 series. The significance of surpassing Vivo in the domestic market is undeniable.

Of course, OPPO needs to step up its game. Look at its market share, or rather, the plummeting shares of OnePlus and realme.

Overall, the competition in the domestic market has intensified after Double Eleven, with Apple's strong return bringing new changes. It remains to be seen who will emerge victorious in this fierce competition. Only time will tell.