Sony Announces New Xperia 1V, Equipped with Double Layer Transistor Pixel Stacked CMOS Image Sensor

On May 24th, at the pre exhibition media conference of "Sony Expo 2023", Takeshi Yoshida, President of Sony (China) Co., Ltd

On May 24th, at the pre exhibition media conference of "Sony Expo 2023", Takeshi Yoshida, President of Sony (China) Co., Ltd., proposed Sony's vision for development in China: "To inspire inspiration and passion, and to create and move together with dream chasers

He said, There are many dream chasers in China who are passionate and longing for the future. Although they come from different age groups and fields, they all possess a valuable spirit of innovation and constantly breaking through the limits. This is also the spirit that Sony has inherited since its founding. Sony is working with China's enthusiastic dream chasers through a diversified business portfolio, cutting-edge product and technology development, rich entertainment content, and sustainable measures Establishing a connection, we are delighted to see that Sony has become a recognized and favored partner for many dream chasers. We hope to continue to create and convey emotions together with everyone

Xie Biao, President of Sony (China) Consumer Electronics and Professional Systems Headquarters, stated that Sony's Consumer Electronics and Professional Systems business focuses on three major technologies: imaging, audio, and display, providing complete products and solutions that meet different user needs from professional to entry-level. We are committed to providing solid technical support for the creation of creative entertainment content and terminal enjoyment.

Xie Biao also highlighted a series of new products released and showcased on site by SonyExpo, including the new generation products of the ZV series, the ultra wide angle zoom Vlog camera ZV-1II, with an 18-50mm wide angle lens and enhanced anti shake function; The 98 inch X90L TV is equipped with XR cognitive chips and a series of cutting-edge image quality technologies, combined with multi-channel screen sound field and 3D surround sound field conversion technology; The new spatial reality display screen ELF-SR2 allows you to enjoy highly realistic 3D content without the need for special glasses or VR headsets; The Xperia 1V, a cinematic imaging phone, is equipped for the first time with a new double-layer transistor pixel stacked CMOS image sensor, effectively reducing night imaging noise and making night scenes clearer. Equipped with the professional color mode S-Cinetone from Sony movie cameras, it allows for easy shooting of cinematic images without the need for post color adjustments.

Anip (Shanghai) Culture and Arts Co., Ltd. Director and General Manager Hirayama Gongtong introduced Sony's animation business layout in China. ANIPLEX officially entered China in 2019 to establish Anip (Shanghai), vigorously developing animation copyright business, official product planning and production, and exploring cooperation and co creation with local IPs in China. Anip (Shanghai) actively collaborates with leading domestic local entertainment platforms and animation leading enterprises to bring various high-quality IP and surrounding products to China. He specifically mentioned that the highly anticipated "Sword God Domain Attack: Twilight" will debut on the national screen on May 26th.

Chairman and President of Sony Interactive Entertainment (Shanghai) Co., Ltd., Daxiong Jiangkou, introduced the latest developments in the gaming business in China, He emphasized that "PlayStation's business in China revolves around hardware products, game content and industry ecology. The sales volume of PS5 in the Chinese Mainland market has doubled that of PS4 in the same period It will also land on the China National Bank PlayStation platform on May 25th. The 'China Star Program' initiated in China is a key project of Sony Interactive Entertainment to support talent cultivation in the Chinese gaming industry and promote the development of original and high-quality Chinese games. We hope to help excellent domestic games go abroad and make global players feel the charm of China's creation Subsequently, Sony Interactive announced on site the first three game projects that have been selected for the third phase of the China Star Program: "Hidden Horizon", "Awakening Blade", and "Empty Shell Operation". The list of other selected projects will also be announced one after another within the year.

Ganxiong Takeaka, Vice President of Sony (China) Co., Ltd. and President of Sony China Research Institute, introduced Sony's research and development strategy and core technologies in China. He stated that, In the short to medium term, we will particularly focus on exploring the entertainment (metaverse) field in China. We look forward to creating more diverse and accessible entertainment content creation and appreciation solutions through Sony's front-end technologies such as artificial intelligence (AI), communication, sensing, robotics, and 3D content production, combined with Sony's rich entertainment content such as film and television, music, animation, and games

At this SonyExpo, a number of technology proof of concept experience projects under Sony China Research Institute combined with Sony popular entertainment IP content all appeared, including the "virtual dance laboratory" combining 3D content generation and motion capture technology; An "intelligent mechanical photography studio" that can replace manual labor to achieve automatic shooting of robotic arms; An immersive tactile theater that utilizes tactile feedback technology to assist in concerts and other appreciation experiences.

In addition, the mocopi, a portable wearable motion capture device, was also exhibited for the first time in China. It is not limited by the space of the venue. The experimenter only needs to wear six sensors and connect with a mobile phone wirelessly, so that he can copy real-time actions to 3D virtual digital people and enter the world of the metauniverse.

Finally, Takeshi Yoshida introduced Sony's new business initiatives in China, including: "Sony selects Hi Res music", which is the first Hi Res streaming music service platform in Chinese Mainland; Sony China has established the XR Virtual Reality Business Unit since 2015 to provide solutions for online XR content production and platform support, as well as offline XR experience space customization; Sony has independently developed a robot play teaching aid product called Toyo, which can stimulate creative inspiration for the next generation of creators - teenagers and children, as well as supporting educational and teaching solutions. It cultivates children's exploratory spirit and creativity through the combination of education and entertainment.

Yoshida Takeshi revealed that Sony has achieved rich results in sustainable development in China, such as the "SynecocultureTM" that involves high-density mixing of diverse plants to return to natural ecology; The three innovative environmentally friendly materials independently developed by Sony, SORPLARSTM, TriporousTM, OBM, etc., will all be exhibited at this Sony Expo, and a special sustainable development session will be held to communicate with more stakeholders.