Can Apple's AI Save the iPhone 16? Market Performance May Hold Concerns
Can Apple's AI Save the iPhone 16? Market Performance May Hold Concerns
Can Apple's AI Save the iPhone 16? Market Performance May Hold Concerns
The upcoming Apple iPhone 16 series is highly anticipated, with the most significant upgrade being the introduction of Apple intelligence, particularly the enhancement of AI features. However, the current market situation has raised some alarming signals: consumer interest in AI appears to be waning.
This conclusion is primarily based on Samsung's actual performance. In the first half of the year, Samsung touted Galaxy AI as a key selling point for the Galaxy S24 series, achieving decent market results. However, in its new foldable phones, also marketed with AI as a key feature, July pre-orders saw a 10% year-on-year decline. Samsung's foldable phone shipments are expected to be between 8 and 9 million units this year, slightly lower than last year's level.
Does this indicate a declining appeal of AI features for consumers? Can AI features fundamentally change sales? These questions deserve our contemplation. While analysts believe that the trend of smartphone brands adopting AI services will continue, whether on-device AI can drive upgrade demand or not, it will at least provide sufficient revenue for the supply chain. But it's undeniable that there is currently no direct evidence suggesting that AI can fuel smartphone upgrade demand.
For the iPhone 16 series, heavily reliant on AI, this current situation is not good news. If consumer interest in AI features continues to decline, the iPhone 16 series' sales could be affected. However, Apple is not without countermeasures. In addition to AI features, the iPhone 16 series will also feature other upgrades, such as a more powerful processor, more advanced cameras, and so on. These upgrades could attract some consumers, but ultimately, their success remains to be seen by the market.
Overall, the introduction of Apple intelligence is undoubtedly a highlight of the iPhone 16 series, but whether AI features can truly attract consumers and drive sales growth remains to be seen. With increasingly fierce market competition, Apple needs to work harder to find new breakthroughs to stay ahead in the future.
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