Herbal Technology, Healthy Future: Mao Pu Herbal China Tour Season 2 Grand Launch

Herbal Technology, Healthy Future: Mao Pu Herbal China Tour Season 2 Grand LaunchOn September 13th, a gathering of elites and industry leaders convened at Nanchang's Tengwang Pavilion to witness the grand launch ceremony of the "Herbal Technology, Healthy Future" Mao Pu Herbal China Tour Season 2! At Tengwang Pavilion, where ancient charm intertwines with modernity, guests from all walks of life came together to explore the millennia-old wisdom of herbs and witness the era of herbalism and a healthy future! Distinguished guests including Wang Nanbo, President of Jinpai Company, Li Hui, Vice President, Wang Xuliang, Secretary-General of the Lu Liquor Branch of the China Alcoholic Drinks Association, and Yan Wenjie, Director of the Health Food Function Testing Center of Beijing Union University, graced the occasion with their presence, witnessing this spectacular event.Technology Empowerment, Herbal Essence Rejuvenated with New VitalityThe event commenced with a captivating performance, "Seeking Dreams in Tengwang Pavilion," showcasing the former glory of Tengwang Pavilion with its blend of ancient elegance and contemporary flair, leading the guests on a journey to a health-focused feast

Herbal Technology, Healthy Future: Mao Pu Herbal China Tour Season 2 Grand Launch

On September 13th, a gathering of elites and industry leaders convened at Nanchang's Tengwang Pavilion to witness the grand launch ceremony of the "Herbal Technology, Healthy Future" Mao Pu Herbal China Tour Season 2! At Tengwang Pavilion, where ancient charm intertwines with modernity, guests from all walks of life came together to explore the millennia-old wisdom of herbs and witness the era of herbalism and a healthy future! Distinguished guests including Wang Nanbo, President of Jinpai Company, Li Hui, Vice President, Wang Xuliang, Secretary-General of the Lu Liquor Branch of the China Alcoholic Drinks Association, and Yan Wenjie, Director of the Health Food Function Testing Center of Beijing Union University, graced the occasion with their presence, witnessing this spectacular event.

Technology Empowerment, Herbal Essence Rejuvenated with New Vitality

The event commenced with a captivating performance, "Seeking Dreams in Tengwang Pavilion," showcasing the former glory of Tengwang Pavilion with its blend of ancient elegance and contemporary flair, leading the guests on a journey to a health-focused feast.

An immersive herbal space with an interactive "step-by-step answer" format allowed visitors to decipher the health secrets of herbs and explore the scientific prowess behind the fine brews. The "Herbal Wine Research Institute," a space meticulously designed to encompass herbal origins, technological demonstrations, and product knowledge, comprehensively presented the definition and core values of herbal baijiu (Chinese white spirits). This provided guests with a deep understanding of the high-quality essence of Mao Pu Herbal Vintage Wine's "herbal pulp, true vintage" and its light-burden drinking experience with "fast metabolism, low burden."

Herbal China Tour, Tradition and Innovation Hand in Hand

In 2023, Mao Pu Herbal China Tour Season 1 embarked on a journey to trace the origins of herbs, visiting Ningxia Zhongning, Hubei Qichun, Sichuan Daliangshan, and Hainan Sanya. The tour brought together industry experts and scholars to explore herb-growing regions, educate the public about China's herbal wisdom, and preserve and promote Chinese herbal culture.

In 2024, Mao Pu Herbal China Tour Season 2 sets sail once more! This year, the tour will collaborate with industry professionals to jointly explore the innovative technology of herbal baijiu, furthering the industry's innovation and healthy development. In addition, Jinpai has joined forces with the China Alcoholic Drinks Association to promote the release of the "Group Standard for Herbal Baijiu," further strengthening the category innovation and standard regulations of the baijiu industry. This initiative aims to better fulfill consumer demand for alcoholic beverages possessing functional attributes, leading the development of China's alcoholic beverage industry.

When speaking about the significance of continuously developing the "Mao Pu Herbal China Tour" IP, Li Hui, Vice President of Jinpai Company, expressed, "Mao Pu Herbal China Tour, as a large-scale IP event for herbal liquor, aims to introduce the concept of herbal baijiu to the public and highlight its unique qualities. The continuous development of 'Mao Pu Herbal China Tour' seeks to convey Jinpai's consistent advocacy for healthy drinking practices to consumers, particularly in the context of 'Healthy China,' and to enable consumers to understand and experience the unique characteristics of herbal liquor with its health-oriented essence."

Herbal Baijiu, A New Choice for Healthy Drinking

Yan Wenjie, Director of the Health Food Function Testing Center of Beijing Union University, provided in-depth and easily digestible explanations on various topics. These included the efficacy of herbs as food and medicine, their applications in daily life, the metabolic principles of baijiu, the "fast metabolism, low burden" principle of herbal baijiu, and the future prospects of the herbal baijiu category.

Yan Wenjie further stated, "What constitutes healthy drinking? Firstly, moderation is key; consume only in appropriate amounts. Secondly, drink healthy beverages, merging herbs and baijiu creates healthy options."

Guided by a commitment to healthy drinking, Mao Pu consistently leverages technology to empower health. Mao Pu Herbal Vintage Wine incorporates the essence of herbs like buckwheat, kudzu, and wolfberry into the brew. The active herbal components, including buckwheat flavonoids, contribute to accelerating the metabolism of alcohol in the body and neutralize excess free radicals generated during alcohol metabolism. This reduces the burden on the body, achieving a "fast metabolism, low burden" effect. This truly alleviates consumers' drinking burden, allowing them to savor the flavor of baijiu while reaping the benefits of its healthy essence.

Group Standard Release, Category Innovation Forges a New Benchmark

As consumers increasingly prioritize healthy drinking practices and the alcohol market undergoes continuous segmentation and upgrading, herbal baijiu, a novel alcoholic product integrating traditional baijiu with herbal essence, has gained considerable market favor.

In January 2024, Jinpai Company spearheaded the "Group Standard for Herbal Baijiu" project. After receiving approval for the project from the Group Standard Review Committee of the China Alcoholic Drinks Association, Jinpai diligently organized industry experts and institutions, engaging in multiple rounds of discussions and analysis. Through continuous in-depth research and practical efforts spanning over 200 days, the Group Standard for Herbal Baijiu was officially announced today.

During the release ceremony, Wang Xuliang, Secretary-General of the Baijiu Technology Innovation Strategic Development Committee and the Lu Liquor Branch of the China Alcoholic Drinks Association, remarked, "Establishing the herbal group standard not only represents respect and inheritance of traditional brewing techniques, but also embodies the promotion and practice of an innovative spirit. This project has provided clear technical guidance and production regulations for manufacturers, serving as a robust basis for market oversight and consumer selection. Jinpai Company not only possesses cutting-edge production processes and stringent quality control systems but has also achieved remarkable breakthroughs in the research and application of herbal formulas. We anticipate Jinpai Company to continue playing a leading role in the industry, streamlining the Lu liquor standard system, and driving the high-quality development of Lu liquor."

Quality First, A New Chapter in the Era of Herbalism

Against the backdrop of a vast night sky, using dazzling light and shadow as a brush, thousands of drones gracefully ascended, staging a breathtaking drone light show. The twinkling lights converged in the sky, forming a brilliant halo. This mesmerizing spectacle not only deeply embodies Mao Pu's technological innovation and healthy essence but also outlines the company's vision for a "Herbal Technology, Healthy Future."

The launch of Mao Pu Herbal China Tour Season 2 carries forward the tradition of preserving traditional herbal culture while showcasing the achievements of herbal technology in empowering healthy lifestyles. The release of the "Group Standard for Herbal Baijiu" reflects Mao Pu's robust research capabilities and industry leadership. This milestone signifies the continued exploration and innovation of the healthy herbal baijiu industry, spearheaded by Mao Pu.

Following Nanchang, Mao Pu Herbal China Tour Season 2 will venture to Changsha, Ningbo, Shenzhen, and Wuhan. Moving forward, Jinpai will remain steadfast in its commitment to health, continuously deepening "Herbal Technology," empowering healthy products, contributing to a "Healthy Future," and actively promoting the innovation and development of the herbal baijiu category. Together with stakeholders across society, Jinpai will usher in a new era for herbal baijiu!