Nissan "Enjoy e-Park" Future Mobility Carnival Kicks Off in Beijing, Embarking on an Immersive Experience Journey

Nissan "Enjoy e-Park" Future Mobility Carnival Kicks Off in Beijing, Embarking on an Immersive Experience JourneyOn September 15th, Nissan (China), together with Dongfeng Nissan and Zhengzhou Nissan, grandly launched the "Enjoy e-Park" Future Mobility Carnival in Beijing. As part of Nissan's brand renewal series of events, the "Enjoy e-Park" Future Mobility Carnival is a large-scale immersive experience event for consumers, embodying Nissan's new brand proposition - "Enjoy Your NI"

Nissan "Enjoy e-Park" Future Mobility Carnival Kicks Off in Beijing, Embarking on an Immersive Experience Journey

On September 15th, Nissan (China), together with Dongfeng Nissan and Zhengzhou Nissan, grandly launched the "Enjoy e-Park" Future Mobility Carnival in Beijing. As part of Nissan's brand renewal series of events, the "Enjoy e-Park" Future Mobility Carnival is a large-scale immersive experience event for consumers, embodying Nissan's new brand proposition - "Enjoy Your NI".

Zhang Xueyan, Deputy General Manager of Nissan (China) Investment Co., Ltd., stated in her opening speech at the Carnival: "The 'e' in 'e-Park' represents Nissan's innovation in electrification, while 'Park' signifies the immersive interactive scenario that Nissan has built for its users using innovative technology. We hope to convey Nissan's 'Enjoy' philosophy through this event, and hope that every participant can truly experience Nissan's innovative technology and perceive future mobility approaches.

Izumi Shinkichi, Executive General Manager of Nissan (China) Investment Co., Ltd., introduced that the brand proposition "Enjoy Your NI" is the localized interpretation of Nissan's global "Innovation for Excitement". At this year's Beijing Auto Show, Nissan CEO Makoto Uchida launched the new brand proposition "Enjoy Your NI" in China, representing Nissan's innovative spirit and pursuit of a better life, and also a promise to meet the diverse needs of every consumer. Nissan is committed to being a leader in an enjoyable life, meeting the individualized travel experiences of every "NI".

In addition to the Beijing stop, the Enjoy e-Park Future Mobility Carnival will also be held in Shanghai and Guangzhou. At the "Enjoy e-Park" Future Mobility Carnival event site, Nissan has specially set up several interactive experience projects, such as the Technology Interaction Zone, Formula E Electric Racing Interaction Zone, "Nissan Painting", and Speedy Electric Car experience zones. Participants immerse themselves in moments of enjoyment, experiencing the charm of future mobile travel.

This Carnival event, themed "Enjoy Your NI", integrates Nissan's innovative technology and brand philosophy into a series of interactive experiences, creating a future travel experience filled with technology and fun for participants. Through this immersive experience, Nissan hopes to convey its vision for future mobility to consumers and showcase its leading technology and innovative capabilities in electrification, intelligence, and other areas.

At the same time, this event also reflects Nissan's emphasis on the Chinese market and its confidence in future development. Through in-depth communication and interaction with Chinese consumers, Nissan hopes to better understand the needs of the Chinese market and provide consumers with a more personalized and intelligent travel experience.

The successful launch of the "Enjoy e-Park" Future Mobility Carnival marks a significant step in Nissan's brand renewal journey in the Chinese market. We believe that Nissan will continue to bring more surprises and touch to Chinese consumers with its innovative spirit and pursuit of a better life, leading the new trend of future mobility.