Herbal Technology, Healthy Future: MaoPu Herbal China Tour Season Two Grand Event in Changsha Ushers in a New Era for Baijiu

Herbal Technology, Healthy Future: MaoPu Herbal China Tour Season Two Grand Event in Changsha Ushers in a New Era for BaijiuOn September 27th, guests from all over the country gathered at Meixi Lake in Changsha, Hunan, to attend the "Herbal Technology, Healthy Future" MaoPu Herbal China Tour Season Two grand event. This event, which brought together herbal culture, technological innovation, and healthy living concepts, attracted numerous industry experts, media representatives, and consumers, all coming together to witness the era of herbal baijiu's charm

Herbal Technology, Healthy Future: MaoPu Herbal China Tour Season Two Grand Event in Changsha Ushers in a New Era for Baijiu

On September 27th, guests from all over the country gathered at Meixi Lake in Changsha, Hunan, to attend the "Herbal Technology, Healthy Future" MaoPu Herbal China Tour Season Two grand event. This event, which brought together herbal culture, technological innovation, and healthy living concepts, attracted numerous industry experts, media representatives, and consumers, all coming together to witness the era of herbal baijiu's charm.

Millennial Herbal Wisdom Rejuvenated by Technological Empowerment

On the day of the event, guests including Shi Jun, a Ph.D. in botany from the Chinese Academy of Sciences Institute of Botany, Jin Jinsong, Chief Physician of Hubei Provincial Hospital of Traditional Chinese Medicine and President of the Hubei Provincial Association of Food Therapy, and Zhu Cheng, a national-level baijiu judge and senior engineer, were present. They engaged in a lively discussion centered around the theme of "The Healthy Way of Herbal Baijiu."

In today's world where health awareness is steadily increasing, consumers have shown a significant rise in demand for the health benefits of alcoholic beverages. MaoPu, as the pioneer of the herbal baijiu category, has always been dedicated to merging traditional baijiu with the essence of herbs, leading industry development through innovation. On September 13th, JinPai, in collaboration with the China Alcoholic Drinks Association, released the "Group Standard for Herbal Baijiu," establishing a solid foundation for the development of herbal baijiu.

"Step by Step, Answer by Answer" - Experiencing the Power of Herbal Technology

The event featured an "Interactive Step-by-Step" themed exhibition space that immersed attendees in the technological prowess of MaoPu Herbal Baijiu. In front of Changsha's "Du Fu Jiang Ge" (Pavilion of Du Fu on the River), a millennia-spanning story of herbal baijiu unfolded. MaoPu brand ambassadors led the audience through time, encountering the ancient poet Du Fu, and sharing the distinctive appeal of herbal baijiu.

The story's three chapters, "Five Flavors of Herbs," "Technological Innovation," and "Clay Jar Aging," comprehensively showcased the entire process of MaoPu Herbal Aged Baijiu, from raw material selection to brewing techniques, and finally to clay jar aging. This gave guests a deep understanding of the wisdom embedded in traditional Chinese herbology and the health-focused genetic makeup of MaoPu Herbal Baijiu.

Herbs and Health: Opening a New Chapter in Life

Qin Wen Zhao, Assistant to the President of JinPai Company and General Manager of the Brand Development Center, stated, "In 2023, the Herbal China Tour traced the origin of MaoPu's Five Flavor Herb production regions, delving into the health benefits of herbal ingredients. This year, we will continue cultivating the path of technological innovation in herbal baijiu, working alongside consumers across the nation to explore and uncover the quality essence of herbal baijiu."

In the pursuit of a healthy lifestyle, people relentlessly explore the secrets of well-being, unearthing the natural power within herbal plants. At the event, industry experts deciphered the integration of herbal health with baijiu from different perspectives, including botany and traditional Chinese medicine.

Dr. Shi Jun remarked that, in a rapidly evolving modern world, returning to herbs and rediscovering natural flavors is an effective approach to regulating the body and addressing modern ailments. The application of technology allows for more efficient extraction of herbal compounds and their integration into traditional beverages, creating unique combinations.

President Jin Jinsong explained the profound connection between herbs and health from the perspective of traditional Chinese medicine. He emphasized that traditional Chinese medicine and the use of herbs have a long history and significant modern value. Combining herbs with alcohol creates balance in flavor, reducing the harshness of alcohol. The innovative creation of herbal baijiu is exceptional, with vast potential for future development.

MaoPu Herbal Baijiu: Technological Empowerment for a Healthy Life

As the pioneer of the herbal baijiu category, MaoPu adheres to the core principle of using technology to guide healthy drinking. MaoPu Herbal Baijiu cleverly blends the traditional concept of "food as medicine" with modern science. Through scientific methods, it extracts the essence of herbs like buckwheat, kudzu root, and goji berries, adding them to the liquor. The active herbal ingredients present in the liquor accelerate the body's metabolism of alcohol, reducing the burden on the body. This genuinely achieves a lighter drinking experience for consumers while maintaining the flavor of baijiu and incorporating health benefits.

Zhu Cheng, one of the developers of the herbal baijiu category, detailed the research and development process of MaoPu Baijiu, highlighting its technological innovations. She also provided a comprehensive explanation of JinPai's health philosophy and how MaoPu Herbal Baijiu achieves its lighter drinking experience. Scientific verification has shown that the herbal ingredients in MaoPu Herbal Baijiu enhance the activity of alcohol dehydrogenase, accelerating alcohol metabolism and promoting liver cell regeneration, resulting in a healthy outcome of reducing the burden of alcohol consumption.

The MaoPu brand slogan, "MaoPu Herbal Baijiu: Drink a little less for your health," is not just a friendly reminder to consumers; it is a firm commitment from MaoPu to upholding its commitment to healthy drinking and advocating for a healthy lifestyle.

A Promising Future - Co-Creating a New Era for Herbal Baijiu

Following Nanchang and Changsha, the Herbal China Tour Season Two will visit Ningbo, Shenzhen, and Wuhan. In the future, JinPai will continue to uphold its commitment to health, deepening its focus on "Herbal Technology" and empowering healthy products. It will proactively lead the innovation and development of the herbal baijiu category, working together with all sectors to create a new era for herbal baijiu.

The MaoPu Herbal China Tour Season Two grand event in Changsha not only showcased MaoPu Herbal Baijiu's technological innovation prowess but also opened a new chapter for the development of herbal baijiu, injecting new vitality into the healthy development of the baijiu industry. With technology at the helm, herbal baijiu is poised to break through with innovation, offering consumers a wider range of healthy and delicious choices, leading the new trends in baijiu consumption for the future.