Huawei MateX6: Sold Out Online and Offline on Launch Day, Reigniting the Foldable Phone Boom
Huawei MateX6: Sold Out Online and Offline on Launch Day, Reigniting the Foldable Phone BoomOn December 6th, the highly anticipated Huawei MateX6 foldable phone officially launched at Huawei's Nanshan Global Flagship Store, priced starting at 12,999. Prior to launch, the phone had garnered over 1
Huawei MateX6: Sold Out Online and Offline on Launch Day, Reigniting the Foldable Phone Boom
On December 6th, the highly anticipated Huawei MateX6 foldable phone officially launched at Huawei's Nanshan Global Flagship Store, priced starting at 12,999. Prior to launch, the phone had garnered over 1.16 million pre-orders, highlighting its immense popularity. As the world's first mass-market smartphone supporting three-network satellite communication, the MateX6 boasts BeiDou satellite messaging, TianTong satellite communication, and low-orbit satellite internet capabilities, offering users an unprecedented communication experience.
A reporter visiting the Shenzhen Nanshan Huawei Global Flagship Store found the MateX6 completely sold out, with no units available for immediate purchase; customers could only pre-order. At 10:08 AM, when the MateX6 officially went on sale, Huawei's online store instantly sold out of all models, showing "temporarily out of stock." This reaffirms the MateX6's strong market appeal and the high consumer demand for this innovative foldable phone.
Data from market research firm CINNOResearch shows Huawei continues to lead the foldable phone market. In the third quarter, Huawei's foldable phone sales reached approximately 1.12 million units, a year-on-year increase of 97%. Its domestic market share rose by 2.9 percentage points year-on-year, successfully retaining its position as the sales champion in China's foldable phone market. This outstanding performance is largely attributed to the solid foundation laid by the Huawei MateX5 foldable phone launched last September, whose success paved the way for the MateX6's strong sales and positive market reputation.
Haitong Securities' research report points out that the continuous maturity of the foldable phone industry chain, particularly breakthroughs in core technologies like hinges and screens, along with significant improvements in production yield, have continuously improved the quality, thinness, and price of foldable phones. This not only enhances the user experience but also lowers the barrier to entry, further boosting market penetration. With technological advancements and cost reductions, foldable phones are poised for even more rapid growth in the coming years.
The success of the Huawei MateX6 is also underpinned by its strong supply chain support. Cailianpress's thematic database shows that numerous listed companies are involved, providing strong support for the research and development and production of Huawei's foldable phones. For example, Dongmu Shares, a globally renowned manufacturer, is one of the major suppliers of MIM parts for foldable phones. A Guojing Securities research report points out that Dongmu Shares has become a core supplier of MIM precision structural components for Huawei's flexible screen phone hinges and smartwatch products. The reliability and stability of its precision components directly impact the quality and user experience of Huawei's foldable phones.
Another company, Green Precision, produces precision structural components also applicable to foldable phones, with major clients including Lenovo and a well-known North American company (G company). Furthermore, Green Precision supplies precision structural components to Huawei's ODM manufacturers for use in Huawei's terminal products. The active participation and technical support of these companies provide a solid foundation for the success of Huawei's foldable phones.
The MateX6's strong sales reflect not only consumer recognition of Huawei's brand and technology but also the booming foldable phone market. As the world's first mass-market smartphone supporting three-network satellite communication, the MateX6 will undoubtedly further drive upgrades and innovation in the foldable phone market, providing consumers with a more diverse and feature-rich mobile terminal experience. The MateX6's success also sets a benchmark for other phone manufacturers, signifying increased competition in the foldable phone market and driving continuous innovation and development across the entire industry chain.
The MateX6's stock-out situation also indirectly reflects the current supply-demand imbalance in the foldable phone market. Despite strong demand, the complex production process and high production costs of foldable phones mean that it is difficult to meet the needs of all consumers in the short term. This also presents significant growth opportunities for companies in the related industry chain, encouraging them to continuously increase production capacity to meet the growing market demand.
The success of the Huawei MateX6 is not merely the phenomenon of a single product's hot sales; it is a symbol of a major breakthrough for Chinese technology companies in the high-end smartphone market. It represents China's leading position in foldable phone technology and the growing competitiveness of Chinese companies in the global technology market. In the future, with continuous technological advancements and cost reductions, foldable phones will gradually become more common consumer electronics. Huawei, as a leader in this field, will undoubtedly hold a more advantageous position in future market competition.
In conclusion, the launch and strong sales of the Huawei MateX6 mark a new stage of development for the foldable phone market, signaling a wider market outlook for the future. This event is not only strategically important for Huawei itself but also has a profound impact on the domestic and global smartphone industry. We have reason to believe that we will see more and better foldable phone products in the market in the future, bringing consumers a more excellent mobile experience. The success of the Huawei MateX6 will undoubtedly be a significant milestone driving this development.
Tag: Huawei MateX6 Sold Out Online and Offline on Launch
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