Douyin E-commerce 2025 New Year's Goods Festival Data Released: Daily Transaction Value Up 69% YoY, Driven by National Subsidy Policy

Douyin E-commerce 2025 New Year's Goods Festival Data Released: Daily Transaction Value Up 69% YoY, Driven by National Subsidy PolicyThe Douyin e-commerce 2025 New Year's Goods Festival has concluded successfully. Recently, Douyin e-commerce officially released sales data from January 2nd to 22nd, showcasing strong growth momentum

Douyin E-commerce 2025 New Year's Goods Festival Data Released: Daily Transaction Value Up 69% YoY, Driven by National Subsidy Policy

The Douyin e-commerce 2025 New Year's Goods Festival has concluded successfully. Recently, Douyin e-commerce officially released sales data from January 2nd to 22nd, showcasing strong growth momentum. The data reveals a 69% year-on-year increase in average daily transaction value, with 71 merchants exceeding 100 million in sales and 3,713 merchants exceeding 10 million. This impressive performance undoubtedly reflects Douyin e-commerce's strong competitiveness and continued growth potential in the e-commerce market.

Noticeably, the positive impact of the national subsidy policy is fully evident on the Douyin e-commerce platform.

Data shows that since January 1st, a total of 52,000 national subsidy live-streaming events have been launched on the Douyin e-commerce platform, accumulating 29.87 million hours of user viewing time. These substantial figures demonstrate consumers' positive response to the national subsidy policy and the platform's effectiveness in organizing and promoting related activities.

The national subsidy policy's contribution to platform sales is particularly significant. On the first day of the program's launch, sales of subsidized mobile phones increased by a staggering 300% compared to the previous day, while the year-on-year search volume for popular mobile phone models in the 5,000 price range increased by 200%. This data strongly proves the policy's powerful role in stimulating consumption and boosting market confidence.

Driven by the national subsidy policy, many products achieved breakthrough sales. Numerous items, including the Xiaomi 15 series, Hisense 85E5N Pro+ 85-inch MiniLED TV, Dreame S40 Enhanced series robot vacuum cleaner, and Lenovo Legion Y7000P laptop, all reached record-high sales, reflecting their high recognition and market competitiveness among consumers. This also indirectly reflects the Douyin e-commerce platform's extensive product coverage and precise consumer reach.

Taking the Xiaomi 15 series as an example, sales increased significantly thanks to the national subsidy policy. The Xiaomi 15 12GB+256GB version, originally priced at 4,499, received a 500 national subsidy, resulting in a final price of 3,999. The Xiaomi 15 Pro also enjoyed a maximum subsidy of 500, with a starting price of 4,799. This price advantage directly translated into increased sales, highlighting the policy's impact on consumer purchasing decisions.

To further boost consumption, Douyin Mall launched a new national subsidy program on January 20th for 3C digital products, including mobile phones. Users nationwide could receive a 15% discount or a maximum subsidy of 500 when purchasing mobile phones, tablets, and smart watches (bands) in the national subsidy section of Douyin Mall. This measure further intensified consumption stimulus and is expected to continue driving sales growth for related products. The program covered a wide range of popular 3C digital products, catering to diverse consumer needs. The 15% discount and the maximum 500 subsidy significantly enhanced price competitiveness, attracting more consumers.

The release of this data from the Douyin e-commerce 2025 New Year's Goods Festival not only showcases the platform's strong growth but also highlights the positive role of the national subsidy policy in boosting consumption and economic growth. A 69% year-on-year increase in average daily transaction value, 71 merchants exceeding 100 million in sales, and 3,713 merchants exceeding 10 million in sales, all demonstrate the success of Douyin e-commerce's business model and its leading position in the e-commerce market. Furthermore, the effective combination of the national subsidy policy and the Douyin e-commerce platform provides valuable experience for other e-commerce platforms, potentially leading to wider adoption and further boosting the e-commerce market. The success of this New Year's Goods Festival not only brought significant economic benefits to Douyin e-commerce but also provided real savings and convenience for consumers. In the future, the Douyin e-commerce platform will continue to cultivate the e-commerce market, providing consumers with more high-quality products and services and contributing to national economic development. The national subsidy policy is also expected to continue playing a significant role in promoting consumption growth and stimulating economic development. The effective synergy between Douyin e-commerce and national policies undoubtedly points the way for the future development of the e-commerce market and will bring more surprises and expectations for consumers. This New Year's Goods Festival demonstrated Douyin e-commerce's strong operational capabilities and market competitiveness. The positive impact of the national subsidy policy has injected new vitality into the sustained and healthy development of the Chinese economy. This data set also clearly demonstrates the enormous future development potential of the Douyin e-commerce platform, warranting continued attention.