Xiaomi's Stunning Ascent to the Top! A Post-Lunar New Year Reshuffle in China's Smartphone Market Revealed by W5 Week Data!

Xiaomi's Stunning Ascent to the Top! A Post-Lunar New Year Reshuffle in China's Smartphone Market Revealed by W5 Week Data!From January 27th to February 2nd, coinciding with the Lunar New Year holiday, China's smartphone market experienced a significant downturn, witnessing a roughly 35% month-on-month decline. However, spurred by government subsidies (national subsidies), the market landscape unexpectedly reversed, exhibiting remarkable changes

Xiaomi's Stunning Ascent to the Top! A Post-Lunar New Year Reshuffle in China's Smartphone Market Revealed by W5 Week Data!

From January 27th to February 2nd, coinciding with the Lunar New Year holiday, China's smartphone market experienced a significant downturn, witnessing a roughly 35% month-on-month decline. However, spurred by government subsidies (national subsidies), the market landscape unexpectedly reversed, exhibiting remarkable changes. According to market intelligence firm "RD Observation's" February 8th report on domestic W5 week market share rankings, Xiaomi powerfully claimed the top spot with a 19.7% market share, achieving its first domestic weekly No. 1 ranking since 2025. This result is undeniably shocking, especially considering it was achieved during the overlapping impact of the Lunar New Year holiday and the second week of the national subsidy policy.

Close behind was Huawei, securing second place with an 18.6% market share marking its first time relinquishing the top spot since 2025. Vivo came in third with a 17.8% market share, with the Vivo brand accounting for 12.1% and iQOO for 5.7%. OPPO followed in fourth place with a 15.2% market share (OPPO brand 12.3%, OnePlus 2.9%). Honor ranked fifth with 12.8%, and Apple held sixth place with a 10% market share.

This data clearly illustrates the dramatic fluctuations in China's smartphone market share after the Lunar New Year holiday. Xiaomi's ascension is particularly noteworthy; its lead over Huawei is a mere 1.1 percentage points, while the gap between Huawei and Vivo is only 0.8 percentage points. Such a narrow margin highlights the intense competition within the top tier comprising Xiaomi, Huawei, and Vivo a slight misstep could easily reverse the rankings.

Currently, Xiaomi, Huawei, and Vivo form a stable top tier, with minimal differences in market share despite ranking shifts, indicating a fiercely competitive landscape. OPPO, lagging behind the top tier by more than two percentage points, constitutes the second tier. Honor and Apple make up the third tier, both less than three percentage points behind the second tier.

It's worth noting that while Apple's performance is a separate matter, Honor's position appears relatively precarious. Among the top five domestic smartphone brands, Honor currently lags behind, with a significant gap in market share compared to others, suggesting it faces considerable challenges.

Compared to W4 week data, W5 week data shows an overall decline of 35%, directly linked to the plummeting market demand during the Lunar New Year holiday. However, even in this sluggish market, Xiaomi demonstrated strong growth, securing the top spot. This success is inextricably linked to the stimulus of the national subsidy policy, along with Xiaomi's product strategy and market operations.

Xiaomi's success isn't accidental. Its 19.7% market share, only 1.1 percentage points ahead of Huawei's 18.6%, indicates a non-substantial lead. The equally small 0.8 percentage point difference between Huawei and Vivo underscores the brutal and intense competition in the domestic smartphone market. Head-to-head battles among leading manufacturers are often decided by razor-thin margins; any slight change can drastically affect rankings.

Overall, the W5 week data reveals a complex and uncertain competitive landscape. The top tier is locked in fierce competition, the second tier is striving to catch up, and the third tier faces even greater pressure. This competitive structure is a result of multiple factors, including product innovation, marketing, channel development, and national policies.

Xiaomi's post-Lunar New Year surge to the top, especially during the combined impact of the holiday and the second week of national subsidies, is undeniably due to its product competitiveness, precise market strategy, and effective channel deployment. However, it's crucial to acknowledge that Xiaomi's lead is not significant, and competition with Huawei and Vivo remains incredibly intense. The future market trend remains uncertain, promising even more exciting battles among manufacturers.

The W5 week data reflects not only the Lunar New Year holiday's impact on the smartphone market but also showcases the strength and strategies of various manufacturers. Facing increasingly fierce competition, all smartphone manufacturers will encounter greater challenges, necessitating continuous innovation and enhanced competitiveness to secure a favorable position in future market competition.

In short, Xiaomi's W5 week ascent adds a dramatic chapter to the opening of the 2025 Chinese smartphone market. While the data from "RD Observation" represents only weekly figures, it sufficiently reflects the intensity and uncertainty of current market competition. The three-way battle between Xiaomi, Huawei, and Vivo will undoubtedly remain a focal point, while other manufacturers will actively seek breakthroughs to secure their position in future market competition. This intensified competition will further drive industry innovation and development, ultimately benefiting consumers with more and better product choices. The coming week, and even longer, will continue to showcase exciting and unpredictable market competition. Every manufacturer's strategic adjustments and market performance will have a profound impact on the overall industry landscape. We eagerly await the next week's data and the manufacturers' responses.