Hisense Yu Zhitao: Adhering to technological innovation is the most difficult path

Global Network Technology Comprehensive ReportGood image quality cannot only exist perfectly in the laboratory, let alone stay in professional film sources. "At the recent Hisense ULED Strategy Upgrade and Hisense Video Autumn New Product Launch, Hisense Group Senior Vice President Yu Zhitao told the story behind the ULED strategy upgrade: Hisense deeply analyzes users' TV usage and needs, It has been found that "complex lighting in the home environment, users' lack of habit of adjusting picture quality parameters, and an increase in viewing scenes with a wide field of view" have become the three major pain points in the current use of television

Global Network Technology Comprehensive ReportGood image quality cannot only exist perfectly in the laboratory, let alone stay in professional film sources. "At the recent Hisense ULED Strategy Upgrade and Hisense Video Autumn New Product Launch, Hisense Group Senior Vice President Yu Zhitao told the story behind the ULED strategy upgrade: Hisense deeply analyzes users' TV usage and needs, It has been found that "complex lighting in the home environment, users' lack of habit of adjusting picture quality parameters, and an increase in viewing scenes with a wide field of view" have become the three major pain points in the current use of television.

Based on this insight, Hisense is determined to break away from conventional image quality concepts and develop good products that are truly based on users' real scenes. It is necessary to integrate good image quality into the environment and be loyal to the scene.

10 years ago, Hisense released the first generation ULED, achieving a contrast of 500 levels of partitions and 10000 levels, opening the way for a breakthrough in image quality. For the past 10 years, Hisense has continuously provided global consumers with products that lead in image quality innovation, and achieved a leading position in "high contrast, high color gamut, high resolution, and high motion smoothness".

In the process of continuously upgrading and iterating Hisense ULED, we have been thinking about what the next direction of technological progress should be? Can the image quality evaluation system that focuses on parameter improvement meet the current consumption scenarios of users? "Yu Zhitao said

A global R&D team composed of over 500 Hisense engineers has finally developed a new generation of display technology platform - ULEDX, after more than 580 days and nights of unremitting efforts and completing over 460 rounds of special experiments.

According to him, the ULEDX technology platform is the result of the integration and innovation of Hisense optical systems, image processing technology, and display technology. It has solved 127 technical problems, made significant breakthroughs in 7 core technology directions, and obtained 13 industry-leading technologies. At this point, Hisense ULED has applied for 909 related patent technologies.

In this regard, Ouyang Zhongcan, an academician of the CAS Member, said that Hisense ULEDX display technology exceeded the image quality effect of OLED, and improved the image quality of LCD TV to an unprecedented new height.

It is not easy to become a company, and choosing to innovate technology is the most difficult path. The release of ULEDX technology platform further solidifies Hisense's display technology foundation, "said Yu Zhitao.