Huawei's tablet computer surpasses Apple and ranks first in the Chinese market in terms of shipment volume. M6 series products have made great contributions

For a long time, tablets and iPads were almost synonymous, but now, with many manufacturers entering and the market constantly innovating, Apple tablets are no longer alone, and market competition is gradually becoming white-hot.On November 8th, International Data Corporation (IDC) released a report on the Chinese tablet market for the third quarter of 2019

For a long time, tablets and iPads were almost synonymous, but now, with many manufacturers entering and the market constantly innovating, Apple tablets are no longer alone, and market competition is gradually becoming white-hot.

On November 8th, International Data Corporation (IDC) released a report on the Chinese tablet market for the third quarter of 2019. The data showed that the shipment volume of the Chinese tablet market in that quarter was about 5.67 million units, which has maintained year-on-year growth for six consecutive quarters, but the growth rate continues to narrow, with a growth rate of only 1.4%. Among them, driven by the new flagship model M6-10.8 inch series, Huawei ranked first in terms of shipment volume in the Chinese tablet computer market for the first time this quarter. Apple's iPad shipment in the third quarter was approximately 1.92 million units, a year-on-year increase of 12.2%, accounting for 33.8% of the market share.

IDC stated that Huawei shipped approximately 2.12 million tablets this quarter, a year-on-year increase of 24.4%, with a market share of 37.4% in the shipment volume. From product design, promotion, channel coverage to meeting user needs, setting product prices, Huawei tablets have all achieved success. In addition, with the strong boost of its own brand strength, Huawei has presented a "two strong competition" situation with Apple in the Chinese tablet market.

As mobile phones move from small screens to large screens, from communication devices to entertainment products, tablets that seek survival between mobile phones and computers are greatly impacted, which also leads to a gradual change in user demand. It is reported that starting from the second half of 2019, Chinese consumers have a more pronounced demand for large screens and large memory tablets. Q3 2019; The share of 10-11 inch equipment shipments increased to 49.4%, while the share of 8-9 inch equipment decreased to 18.2%. The 10 inch tablet computer will inevitably become the mainstream of the market in the future, becoming a key focus for major brand manufacturers. According to IDC data, the share of storage shipments for Q364GB in 2019 increased from 20.7% in the same period last year to 34.7%; The 128GB storage share has increased from 16.2% in the same period last year to 18.3%, indicating a rapid increase in user demand for tablet storage.

Huawei's new tablet M6 series, released on June 21st, focuses on market pain points to meet consumer demand and expand battery capacity. Among them, the Huawei tablet M68.4 inch version is equipped with a 6100mAh high capacity battery; The Huawei tablet M610.8-inch version is equipped with a 7500mAh high capacity battery, both of which support 18W fast charging and EMUI power saving technology.

It is worth mentioning that while catering to market demand, Huawei has also leveraged its own technology to leverage its strengths and avoid weaknesses, amplifying the entertainment tool attributes and office functions of tablets. Compared with the previous generation, the two new Huawei M6 series products have been carefully adjusted and optimized by Harman Carton's "Golden Ear" audio engineer team. The 8.4 inch flat M6 is equipped with dual channel stereo speakers, and the 10.8 inch flat M6 supports four channel stereo surround. The M6 is the first time in the industry to use Huawei's self-designed application split screen function - "parallel horizon", which is very convenient for users to use the horizontal screen, specifically for video playback, picture browsing The three scenarios of gaming and entertainment provide users with the ultimate audio-visual experience, becoming a new model of 2019 flagship smart audio-visual tablets.

Nowadays, business people inevitably face the problem of travel and office work, and the demand for portable office work on tablets has become a key consideration for major manufacturers. The Huawei tablet M610.8-inch version is equipped with a newly designed intelligent magnetic keyboard, which can transform into a computer at any time during travel, allowing users to process documents, send and receive emails in a timely manner. In addition, M-Penlite pen and wireless Bluetooth mouse are also supported to help business people efficiently complete specific tasks.

In terms of software optimization, Huawei M6 series tablets have undergone various optimizations. Users can switch the Android interface of the tablet to an operating interface similar to a computer office desktop with just one click, and a new file search function has been added. Users can quickly find and locate the files they need through the search box. In addition, with the powerful performance support of the Kirin 980 chip, users can simultaneously open more windows and tasks while ensuring smooth operation, bringing an easy office experience.

According to an IDC report, the shipment volume of tablet computers in the consumer market reached 4.42 million units in the third quarter of 2019, a year-on-year increase of 9.1%. Huawei and Apple have occupied 8 components of the consumer market, further intensifying brand concentration. From this, it can be seen that besides smartphones, Apple tablets are not invincible, and their technology and market advantages are also being surpassed by other domestic manufacturers represented by Huawei.

In addition, IDC China Senior Analyst Guo Tianxiang also stated that overall, the Chinese tablet computer market performed better than expected in the third quarter of 2019, mainly driven by the stimulus of new product launches in the consumer market.

Therefore, it is believed that in the future, Huawei will bring more exciting tablet products and showcase its skills in the consumer market.