Double 11 Sales Ranking: Xiaomi 14 Makes a Comeback, Vivo X200 Series Shines, But Where are OPPO and Honor?

Double 11 Sales Ranking: Xiaomi 14 Makes a Comeback, Vivo X200 Series Shines, But Where are OPPO and Honor?The 2023 Double 11 shopping festival witnessed intense competition in the smartphone market, with various brands launching new products to capture consumer attention. However, surprisingly, last year's flagship models haven't been overshadowed by the allure of the new releases, instead demonstrating strong performance on the sales rankings

Double 11 Sales Ranking: Xiaomi 14 Makes a Comeback, Vivo X200 Series Shines, But Where are OPPO and Honor?

The 2023 Double 11 shopping festival witnessed intense competition in the smartphone market, with various brands launching new products to capture consumer attention. However, surprisingly, last year's flagship models haven't been overshadowed by the allure of the new releases, instead demonstrating strong performance on the sales rankings.

According to the JD.com Double 11 sales ranking for individual products in the CNY 4,000-6,000 price range (as of 6:35 AM on October 17th), the Vivo X200 Pro secured the top spot with an absolute advantage, followed closely by Xiaomi 14 in second place, and Huawei Mate60 in third. These three models are all from previous generations of flagship products, and their impressive sales figures are remarkable.

The strong sales performance of the Xiaomi 14 series is particularly noteworthy. As a previous generation flagship, the series continues to maintain strong sales momentum this year, even surpassing the newly released Vivo X200 Promini in popularity. This indicates that the Xiaomi 14 series has earned high market recognition for its outstanding performance and value for money, solidifying its brand influence.

The outstanding performance of the Vivo X200 series reflects Vivo's brand strength. Within just three days of its Double 11 launch, the Vivo X200 series achieved top sales rankings with all three models making the list. Notably, the Pro version's sales surpassed the standard version for the first time, breaking the traditional pattern of lower sales for higher-priced domestic flagships, highlighting the powerful product competitiveness of the Vivo X200 Pro series.

However, the Double 11 sales ranking also reveals some issues. Taking OPPO and Honor as examples, both brands were absent from the list, prompting reflection on whether their product competitiveness is facing challenges.

In contrast, the strong performance of the Vivo X200 series stands out even more. What would the sales have been like if the Vivo X200 series hadn't been released during Double 11? This makes one anticipate Vivo's competitive strength in the market.

In conclusion, the 2023 Double 11 sales ranking showcases the diversity of the smartphone market and reflects consumer preferences for different brands and products. The strong sales of the Xiaomi 14 series demonstrate the market potential of previous generation flagship models, while the outstanding performance of the Vivo X200 series highlights Vivo's brand strength. However, the absence of OPPO and Honor serves as a reminder for smartphone manufacturers to constantly enhance their product competitiveness in order to remain undefeated in the market competition.