US Smartphone Market Softens as Apple and Samsung Sales Decline, While Motorola and Google See Growth
US Smartphone Market Softens as Apple and Samsung Sales Decline, While Motorola and Google See GrowthAccording to latest data from market research firm Counterpoint Research, US smartphone sales declined 4% year-over-year in Q3 2024, driven by weak demand in both prepaid and postpaid channels. While Apple and Samsung, the two largest players, saw a dip in sales, Motorola and Google witnessed significant growth
US Smartphone Market Softens as Apple and Samsung Sales Decline, While Motorola and Google See Growth
According to latest data from market research firm Counterpoint Research, US smartphone sales declined 4% year-over-year in Q3 2024, driven by weak demand in both prepaid and postpaid channels. While Apple and Samsung, the two largest players, saw a dip in sales, Motorola and Google witnessed significant growth.
Apple
Apple experienced a 2% decline in sales in Q3, attributed to weak demand, especially with the upgrade rate remaining sluggish. Despite the launch of the iPhone 16 series boosting Apple's phone shipments by 6% in September, the overall sales performance for the quarter remained flat.
Samsung
Samsung's sales dropped 13% year-over-year, stemming from a decline in June shipments influenced by the July rollout of the Galaxy Z Flip6 and Galaxy Fold6. Additionally, weaker demand for foldable devices throughout the year contributed to the drop.
Motorola
Motorola sales saw a 21% increase year-over-year. The brand thrived in the prepaid market, with the Moto G Play 2024 becoming a bestseller for Cricket, while the early release of the RAZR 2024 further boosted sales.
Google's sales grew 20% year-over-year. The early release of the Pixel 9 series (compared to October launch of the Pixel 8 series last year) helped Google gain a 4% market share, marking its highest quarterly market share to date. The Pixel 9 Pro XL made it to the top 10 list of best-selling premium smartphones for the quarter.
Overall, the US smartphone market exhibited a softening trend in Q3, primarily driven by sales declines from Apple and Samsung. Motorola and Google, however, demonstrated remarkable growth thanks to their success in the prepaid market and premium segment strategies.
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