Lenovo moto's 2025 Brand Revival Strategy: Aiming for Global Leadership with AI-Powered Foldable Phones

Lenovo moto's 2025 Brand Revival Strategy: Aiming for Global Leadership with AI-Powered Foldable PhonesOn December 20, 2024, Lenovo hosted its 15th New Media Salon at its Wuhan industrial base. Kuai Technology, as one of the attending media outlets, conducted an in-depth visit to Lenovo's core Wuhan industrial base, gaining a deeper understanding of Lenovo's and its mobile brand moto's future strategies

Lenovo moto's 2025 Brand Revival Strategy: Aiming for Global Leadership with AI-Powered Foldable Phones

On December 20, 2024, Lenovo hosted its 15th New Media Salon at its Wuhan industrial base. Kuai Technology, as one of the attending media outlets, conducted an in-depth visit to Lenovo's core Wuhan industrial base, gaining a deeper understanding of Lenovo's and its mobile brand moto's future strategies. During the salon, Huang Zhixin, General Manager of Lenovo China's Consumer Business Group Mobile Business Unit, shared Lenovo moto's 2025 brand revival plan and expressed satisfaction with moto's recent achievements.

Huang Zhixin stated that Lenovo moto has established a significant presence in the global foldable phone market. Its foldable phones hold a 30.8% global market share and rank first globally in the small foldable category. This means that one out of every three users of small foldable phones chooses a Lenovo moto Razr. Currently, Lenovo's mobile phone shipments have exceeded 15 million units per quarter, placing it seventh globally with the fastest growth rate worldwide. This massive success has put immense pressure on the factory, requiring overtime to meet market demand.

Lenovo moto's mobile product line is now largely complete, primarily encompassing three main product lines: Razr, Edge, and the entry-level G series. Each line caters to different consumer needs.

The Razr series, as Lenovo moto's flagship foldable phone line, aims for leadership in the foldable phone market. Its core competitiveness lies in its large external screen, AI applications, and advanced hinge technology. The large external screen enhances user experience, AI applications provide powerful intelligent features, and the advanced hinge technology ensures durability and a superior folding experience.

The Edge series focuses on imaging and ultra-slim, aesthetically pleasing design. Currently, the two representative products of the Edge series, the X50 Ultra and S50, have won over many consumers with their excellent imaging systems and sleek, fashionable design. These products reflect Lenovo moto's pursuit of the high-end market in terms of imaging technology and appearance.

The entry-level G series aims to provide consumers with cost-effective options. This year's releases, the G55 and G75, have attracted a large number of budget-conscious users with their good configuration and affordable prices. This demonstrates Lenovo moto's comprehensive layout across different price segments.

Looking ahead to 2025, Lenovo moto will continue to increase R&D investment and launch more innovative products. Huang Zhixin specifically emphasized that 2025 will be the first year of Lenovo moto's brand revival, with the launch of a landmark Razr series product. This new phone will feature the most advanced chip, innovative AI applications, a higher screen-to-body ratio, and more advanced hinge technology, aiming to create an iconic AI flagship phone. This phone will be a bold attempt by Lenovo moto in the AI field and signals the company's determination in future technological development.

Huang Zhixin also stressed that in 2025, Lenovo moto will strive to provide consumers with the best possible products, striving for excellence in product functionality, pricing, and after-sales service. This indicates that Lenovo moto will not only focus on product performance and design but also prioritize enhancing user experience to build a strong brand reputation.

Lenovo moto achieved remarkable results in 2024, laying a solid foundation for its 2025 brand revival. Quarterly shipments exceeding 15 million units, increased global market share, and a leading position in the foldable phone segment all demonstrate that Lenovo moto's competitiveness is steadily growing.

However, challenges remain. The mobile phone market is fiercely competitive, with numerous brands vying for market share. Whether Lenovo moto can stand out in this intense competition and achieve its brand revival goal remains to be seen. However, judging from its 2025 strategic plan, Lenovo moto is well-prepared and demonstrates strong confidence and determination.

Lenovo moto's future strategy is not limited to products themselves but also encompasses brand building, user experience, and market expansion. The company will continue to increase R&D investment, continuously launch innovative products, and strive to improve user experience to win over more consumers. Simultaneously, Lenovo moto will also increase investment in marketing to enhance brand awareness and expand market influence.

In summary, Lenovo moto's 2025 brand revival strategy uses AI technology as its core driving force, foldable phones as its breakthrough point, and focuses on comprehensive product line layout and improved user experience. This is an ambitious plan, and its success will depend on Lenovo moto's comprehensive strength in product innovation, market expansion, and brand building. Undeniably, Lenovo moto has taken a firm step and demonstrated its determination and confidence in securing a place in the future mobile phone market. The ultimate outcome remains to be seen.