Movie stars worry about AI threats: what if someone uses my face and voice to make a movie

On June 2nd, it was reported that with the continuous popularity of generative artificial intelligence, some people have begun to use this technology to make fake movies and trailers, which has caused great concern to the actors of the relevant characters. Therefore, before artificial intelligence is widely applied in the film industry, they hope to take a series of measures to protect their rights

On June 2nd, it was reported that with the continuous popularity of generative artificial intelligence, some people have begun to use this technology to make fake movies and trailers, which has caused great concern to the actors of the relevant characters. Therefore, before artificial intelligence is widely applied in the film industry, they hope to take a series of measures to protect their rights.

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Search Wes Anderson on YouTube and you will find that the director with unique style has made trailers for Star Wars, Harry Potter, Lord of the Rings and other films, including the participation of big stars such as Bill Murray and Scarlett Johansson.

In fact, these trailers were all generated using artificial intelligence.

With the help of artificial intelligence technology, those without real actors and few resources can also produce fake movie trailers, which has sparked a series of controversies. When the American Actors Guild (SAG-AFTRA) plans to begin labor negotiations with the Motion Picture and Television Producers Alliance (AMPTP) representing film companies such as Disney and Netflix on June 7th, this issue will also be put on the negotiation table.

Previously, artificial intelligence technology had led to disagreements between film companies and striking screenwriters. Screenwriters hope that the entire industry can ensure that this emerging technology is not used to create scripts.

Duncan Crabtree Ireland, the chief negotiator for the Actors Guild of America, stated that the union also wants to ensure that members have control over how to use their "digital doubles" and that film companies pay appropriate compensation to real actors.

The names, portraits, voices, and characters of actors are all their capital, "said Claybury Ireland. It's really unfair for film companies to try to take advantage of the actors who are being exploited without receiving appropriate compensation

People have used artificial intelligence algorithms to create a series of popular videos that are both fake and fake. Famous Hollywood actors such as Tom Cruise have become the main characters in many heavily crafted videos. The parties involved claimed that this technology was too "terrifying", partly because these unauthorized videos could be distributed and used without the participation of actors.

Last November, OpenAI, an artificial intelligence startup supported by Microsoft, launched the fastest growing application in history, ChatGPT. Subsequently, global interest in generative artificial intelligence began to erupt. Regulatory agencies in the United States and Europe require restrictions to prevent issues such as misinformation, bias, copyright infringement, and privacy infringement.

Actors and screenwriters have also envisioned various scenarios for the use of artificial intelligence technology in the film industry. For example, studios can try using generative artificial intelligence to enrich existing materials and generate new content, thereby reducing costs and increasing revenue. This technology has been used to erase markers from videos or to change mouth movements in dubbing programs to synchronize with pronunciation.

Hollywood actor Leland Morrill said he was surrounded by cameras on set, taking photos from various angles.

At a rally held in Los Angeles, Maurer said, "With this type of technology, they can use you to do some of the work and then use artificial intelligence to create the remaining parts of the character. This way, we don't have to be on set and no one can get paid

Producer, screenwriter, and former "Family Ties" actor Justine Bateman holds a degree in computer science and has always warned against artificial intelligence. She said that the company can allow fans to make their own Star Wars movies and charge additional fees. Alternatively, the studio can extract clips from popular TV shows such as "Family Ties" from the 1980s and use artificial intelligence to generate a new season of dramas.

And some actors have already signed agreements to determine the specific uses of artificial intelligence technology.

In the upcoming movie Raiders 5, the 80 year old movie star Harrison Ford looks 40 years younger. He revealed that Lucas Pictures, a subsidiary of Disney, used facial photos of him from the 1980s filming of 'Raiders' in his new film.

This is great, "Ford praised his young screen image in an interview.

It is reported that the 92 year old James Earl Jones agreed to let AI copy the roar he voiced for Skywalker in Star Wars, so that the role can continue to exist. Artificial intelligence also helped Disney incorporate the late Carrie Fisher in the 2019 film 'The Rise of Skywalker'.

Crabtree Ireland of the American Actors Guild stated that actors have varying degrees of adaptation to the application of artificial intelligence, which is why the union advocates the principle of informed consent in negotiations with AMPTP.

The AMPTP representative did not comment on the position of using artificial intelligence in actor roles.

In negotiations with the Writers Guild of America (WGA), AMPTP proposed to discuss this topic once a year, but the WGA believed that this was done to avoid issues. Starting from May 2nd, the Writers Guild of the United States has begun a strike to seek solutions to artificial intelligence and compensation issues.

If the American Actors Guild cannot reach an agreement on artificial intelligence and other issues, actors may also go on strike, which will bring greater pressure to film companies. Before the negotiations began, the union leader had requested that members authorize the union to call a strike if necessary. The vote on strike authorization will end next Monday.

Both unions hope to have appropriate protective measures in place before artificial intelligence is widely applied in the film industry.

Bateman, a former board member of the Actors Guild, mocks artificial intelligence as "automatic imitation", which could lead to the industry's future filled with outdated entertainment content from the past.

I don't want to live in that world, "Bateman said. What will be the next genre of movies? What will be the next music genre? If we all use artificial intelligence, you will never see anything new