Chinese Brands Shine at IFA 2024, Demonstrating Technological Prowess in the European Market

Chinese Brands Shine at IFA 2024, Demonstrating Technological Prowess in the European MarketFrom September 6th to 10th, 2024, the Internationale Funkausstellung Berlin (IFA 2024), a renowned consumer electronics exhibition, celebrated its centennial anniversary. At this grand event, Chinese brands emerged as the absolute stars, showcasing their powerful capabilities in the realm of technology and highlighting their commitment to the European market

Chinese Brands Shine at IFA 2024, Demonstrating Technological Prowess in the European Market

From September 6th to 10th, 2024, the Internationale Funkausstellung Berlin (IFA 2024), a renowned consumer electronics exhibition, celebrated its centennial anniversary. At this grand event, Chinese brands emerged as the absolute stars, showcasing their powerful capabilities in the realm of technology and highlighting their commitment to the European market.

Chinese Brands Fully Embracing the European Market

In recent years, Chinese brands of smartphones, televisions, and other products have achieved remarkable success in the European and global markets. According to consulting agencies, the market share of Chinese brands in Europe has been steadily increasing in the first half of the year. At IFA 2024, brands like Honor, TCL, and Hisense exhibited their latest products and technologies with impressive full-hall displays, demonstrating their substantial presence.

The performances of Honor, TCL, and Hisense were particularly noteworthy at IFA 2024, with their expansive booth areas grabbing attention. Honor officially unveiled its MagicV3 foldable phone, MagicPad2 tablet, and MagicBookArt14 laptop at the event, announcing a partnership with Google Cloud to integrate select AI features from Google Cloud onto the MagicV3. Honor CEO Zhao Ming stated that these launches underlined the significance the company places on the European market.

TCL showcased its presence with a full-hall exhibition, presenting its diverse offerings across three major industries: smart terminals, semiconductor displays, and new energy photovoltaics. According to a report by Counterpoint Research, global TV shipments reached 56 million units in the second quarter of 2024, marking a 3% year-on-year increase. TCL regained its position as the second-largest player in this market. TCL's television business revenue in overseas markets grew at a faster pace than in China, particularly in Europe, where TCL TV shipments saw a 40.1% year-on-year increase.

Artificial Intelligence Takes the Spotlight at IFA 2024

Artificial intelligence became a prominent theme at IFA 2024, with slogans like "AIforall" and "ALLINALL" prominently displayed on numerous booths. During the conference, Honor CEO Zhao Ming launched their first AI laptop powered by an ARM architecturethe MagicBookArt14 Snapdragon Edition, built on the Snapdragon XElite platform. The product boasts advantages in GPU computation, enhancing the implementation of AI at the edge.

Honor also unveiled the industrys first cross-application open ecosystem intelligent agent for the global market, announcing the commercialization of Honor AIALgent for the next generation of Honors all-around flagship, the Honor Magic7 series. With the theme "Friendly Innovations For Home," Midea Group showcased multiple new products at the event, including its AIECO intelligent energy-saving solution. This solution leverages a massive dataset of device operations and real-time weather, electricity prices, and other data acquired through cloud connectivity. It employs AI energy-saving algorithms powered by large-scale data pre-learning models. This innovative approach effectively analyzes and predicts diverse conditions like environment and materials, enabling intelligent decision-making and energy control to achieve an average significant reduction of 30% in home appliance energy consumption.

Additionally, Changhong made its debut at IFA 2024 with the world's first AITV and other AI home appliances.

New AR Glasses Capture Attention

Beyond AI products, domestic companies like Rokid and Hisense unveiled their new AR glasses. Representatives from Rokid informed reporters that they are primarily promoting the RokidARJoy2 suite in the European market, which includes the RokidMax2AR glasses and the RokidStation, a smart portable device. Hisenses AR glasses focus on delivering an immersive viewing experience, allowing users to watch movies through various connected mobile devices. These glasses are expected to launch officially in China by the end of this year, with potential for a European release in the following year.

Conclusion

IFA 2024 prominently demonstrated the rapid development and remarkable capabilities of Chinese technology brands. These brands are not only continuously innovating in terms of products and technologies but also focusing on building brand image and expanding their reach in overseas markets. As Chinese brands continue to invest in the European market, it is clear that Chinese technological forces will play an increasingly significant role on the global stage, contributing to advancements in world technology.