Lenovo Amu: Under the new consumption trend, only intelligent empowering brands can stimulate consumption vitality

On May 11th, it was reported that recently, Lenovo Group Vice President Abulimiti (hereinafter referred to as "Abulimiti") stated at the China Brand New Consumption Forum that in the face of new consumption trends, intelligent means should be used to continuously empower consumer brands to upgrade, in order to better lead new consumption and promote brand development.Amu believes that the current new consumption mainly presents three major trends: experiential, service-oriented, and green

On May 11th, it was reported that recently, Lenovo Group Vice President Abulimiti (hereinafter referred to as "Abulimiti") stated at the China Brand New Consumption Forum that in the face of new consumption trends, intelligent means should be used to continuously empower consumer brands to upgrade, in order to better lead new consumption and promote brand development.

Amu believes that the current new consumption mainly presents three major trends: experiential, service-oriented, and green. In the face of new consumption trends, intelligent means should be used to continuously empower consumer brands to upgrade, in order to better lead new consumption, promote brand development, and stimulate consumer vitality.

In the era of intelligence, upgrading personalized and consistent experiences is an inevitable demand in new consumption scenarios. "Amu believes that with the advancement of the industrial revolution and changes in consumption structure, the relationship between brands and consumers has also been reconstructed. For current consumers, consumption is no longer just about shopping, and what they purchase is often the unique value experience they feel. With the help of technologies such as AR and artificial intelligence, consumers can alternate between the real and virtual worlds, or fully share the real consumption experience of breaking the "dimensional wall" in the entire journey of obtaining information, making decisions, and sharing experiences.

Amu believes that today's consumers no longer need a single product, but a complete service centered around the product. The consumption pattern has also shifted from buying products to buying services. Consumers are no longer satisfied with simple product consumption, but pay more attention to service-oriented consumption and pay more attention to personalization. In addition, with the support of intelligence, the trend of consumption scenario based services is becoming increasingly evident. (Quiet)