JD's First Week Battle Report on November 11: The total number of viewers in JD's official live streaming room for procurement and sales exceeds 140 million

On the evening of October 31st at 8pm, the opening of JD Billion Subsidy Day was less than 4 minutes, and the transaction volume of JD Billion Subsidy Channel exceeded 100 million. In a week, JD's 10 billion yuan subsidy channel generated over 1

On the evening of October 31st at 8pm, the opening of JD Billion Subsidy Day was less than 4 minutes, and the transaction volume of JD Billion Subsidy Channel exceeded 100 million. In a week, JD's 10 billion yuan subsidy channel generated over 1.2 million popular products, and the channel's user base increased nearly five times compared to June.

According to statistics, the total number of viewers in the first week of the official live streaming room of JD.com's procurement and sales exceeded 140 million. JD Home Appliances and 3C digital sales live streaming rooms achieved a tenfold increase in transaction volume in the first week compared to the same period last month. JD Supermarket set a record of watching over ten million yuan in its first sales live streaming.

In the first week of November 11th on JD.com, nearly 30 brands sold over 1 billion yuan, with nearly 15000 brand transactions increasing by more than five times year-on-year, and nearly 9000 brand transactions increasing by more than 10 times year-on-year. The number of individual and individual stores participating in JD 11.11 and achieving business growth this year has increased by over 11 times compared to the same period last year.

On the evening of October 31st at 8pm, the opening only lasted for 30 seconds, with a total transaction value of over 1 billion yuan for all categories of household appliances, home furnishings, and daily life. In the opening 10 minutes, the transaction volume of iPhone, Xiaomi, Honor, Huawei, OPPO, and vivo phones increased by 100% year-on-year.

On November 11th this year, over 400000 offline physical stores settled in JD, doubling the number of participating stores compared to last year. Since October 23rd, over 2200 consumers in counties, districts, and cities have experienced JD Home service, with over 90% of supermarket orders enjoying free shipping rights. At the same time, JD Home has also achieved rapid growth in multiple categories. From 8:00 p.m. on October 23 to 8:00 p.m. on October 31, the sales of several categories, including computer digital, clothing bags, outdoor sports, Baijiu and so on, increased more than twice year on year.

This year, over 1.11 billion products on JD.com enjoy full price protection. Consumers who purchase products from 8pm on October 23 to 24pm on November 13 can enjoy price protection for 30 days or more. In the first week of November 11, JD's price protection service has saved consumers a total of 183 million yuan.

On the evening of October 31st at 8:00 pm, the peak user access per second of JD Cloud increased by 170% year-on-year; JD Cloud's intelligent customer service has provided over 6.5 million consulting services. (One Orange)