The Wuling Mini, which once dominated the charts, is no longer popular: are there too many competitors or is the market declining?

Can't the Wuling Xiaoshen car, which once dominated the charts for several years, sell anymore?

The latest data for the first four months shows that sales of SAIC GM Wuling, a subsidiary of SAIC Group, decreased by 25.9three% year-on-year. Specifically, according to data from the China Association of Automobile Manufacturers, the Hongguang MINI ranked 9th in the retail sales ranking of sedans in April this year with a sales volume of 18000 units, a year-on-year decrease of 27.4% in sales, making it the only car in the top 10 to experience a decline in sales. What has the former sales champion gone through now?

In the industry's view, as Wuling Hongguang MINIEV has ignited the A00 class new energy vehicle market, competitors have emerged one after another.

The recently launched Wuling Bingo and BYD Seagull are both A0 class cars, and compared to the previous A00 class wave, the market attention has been unparalleled. Some experts point out that low prices are not the main direction for the development of the new energy small car market, and the ultimate competition for vehicles is still cost-effectiveness. The high performance composed of intelligence, mileage, quality, safety, and other aspects will also affect consumers' choices.

Recently launchedthreeyearThe decline has manifested itself

In fact, the decline of Wuling Hongguang MINIEV has been evident for some time.

year415.9%42three.6%485.1%220.1%2542.6%

In fact, the Hongguang MINIEV has always been one of the pillar models of SAIC GM Wuling. Nowadays, this model is not so easy to sell.

year4MINI EV8.79526.5%year4MINI

2020year7MINI EV2.88three.28three.88

At that time, Chinese cities generally faced difficulties such as road congestion, lack of parking spaces, and high vehicle costs. A convenient, practical, safe, reliable, and cost-effective pure electric vehicle met the needs of users for transportation and transportation.

The Hongguang MINIEV can be said to have won customers with cost-effectiveness, not just because it is the cheapest. "Automotive industry analyst Zhong Shi told the Beijing News Shell Finance reporter that there are many low-speed electric vehicles competing with the Hongguang MINIEV in the same price range. On the one hand, the performance of the Hongguang MINIEV is superior among models in the same price range, with high cost-effectiveness. On the other hand, its brand effect is relatively high and its brand awareness is relatively high.

Zhong Shi stated that in the era of fuel powered vehicles, Wuling's vans sank into small cities and county towns, increasing their popularity, and Hongguang MINIEV's target consumers were also willing to choose familiar brands.

MINI EV2022yearthreeMINI EV22.88three.2814%

MINI EV202threeyear4

511MINI EV1.985year60198MINI EVGAMEBOY

A00 levelSubdividing the market into a arena

year26MINI200km120km4 4 three065*1522*1600 (1610) mm 2015mmthree.99-5.three9

MINIyearyearthree1MINI

EVA00 level

year

MINI EVA00 level

Market demand upgrade, A0 level or takeover

yearMINI EVMINI EV

27three950*1708*1580mmthree5

5.988.three8 MINI EV

522 14 10000 5116three8threeMINI EV2020year7248MINI1.5

A04267.three8-8.98

three05km405kmCLTCthree0kW40 kWthree0three0%80%

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From the above configuration, it can be seen that the Seagull has gone beyond the scope of "vegetable buying cars" and is aligning with standards close to mainstream new energy vehicles. The industry believes that there may be a wave of A0 level craze in the new energy vehicle market.

New Beijing News Shell Finance Reporter Lin Zi

Editor Xu Chao

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