MeiONE Launches 618 Promotion: On the basis of platform discounts, an additional subsidy of 100 million yuan will be given for live streaming room red envelopes

On May 23rd, at the launch of Li Jiaqi's Super 618, MeiONE announced that from May 26th to June 20th, its three live streaming rooms will set up major category and minor category special sessions, covering beauty, fashion, lifestyle, trendy TV, home decoration, food, and mother and baby categories. And on the basis of the platform's discounts, an additional subsidy of 100 million yuan will be provided for the live streaming room red envelope

On May 23rd, at the launch of Li Jiaqi's Super 618, MeiONE announced that from May 26th to June 20th, its three live streaming rooms will set up major category and minor category special sessions, covering beauty, fashion, lifestyle, trendy TV, home decoration, food, and mother and baby categories. And on the basis of the platform's discounts, an additional subsidy of 100 million yuan will be provided for the live streaming room red envelope. Users can also interact and win red envelopes on the "All Girls" mini program.

Qi Zhenbo, the founder of MeiONE, Yuan Ge, the head of Taobao's live streaming ecosystem, and brand representatives jointly launched the "Consumer Protection Plan". During the June 18th period, consumers in MeiONE's live streaming rooms will enjoy genuine guarantees and triple service guarantees from the brand, platform, and live streaming room.

E-commerce anchor and partner of MeiONE, Li Jiaqi, stated that during major promotions, Meiwrist hopes to bring consumers different new ideas and surprises, so they have made many new attempts in content and form, such as "Li Jiaqi's Classroom", "New Product Show", and "All Girls' Offers" launched during the Double 11 season for two consecutive years.

This year, Meijing will continue to provide consumers with a comprehensive and rich promotional experience through live streaming calendars, small classes, new product shows, and "All Girls" mini program guide documents. The recently launched Meijing self-made variety show "All Girls' Anchor" is also starting from the behind the scenes stories of consumers' interest in live streaming, combining variety shows with the live streaming e-commerce industry, and empowering 618 with content.

In addition to delivering goods and providing services, I hope our live streaming room is professional, warm, and trustworthy. We want to bring love and companionship to more consumers through the live streaming room, and pass on the fireworks of the world to more friends, "said Li Jiaqi.

According to Sanyun, the anchor and operator of Taobao Live, this 618 Taobao Live will attempt a comprehensive marketing cooperation with Li Jiaqi for the first time. Both parties will collaborate on targeted distribution of targeted audiences across the entire network, "using the most efficient operational means to reach our core users through various channels throughout the network," bringing a unique 618 major consumer promotion experience to new and old users.

On the merchant side, MeiONE VP Shinkawa introduced that this year, 618 has made efforts through the content column of the live broadcast room. Li Jiaqi's "Super 8:30" live broadcast room will provide more exposure opportunities for the core hot topics of the merchant during the prime time of the live broadcast; The "New Product Show" column focuses on preheating brand new products to help businesses create new product buzz. On the other hand, more businesses can collaborate with MeiONE on social media, artists, and events to assist in the brand's overall marketing.

The selection team behind the MeiONE live streaming room shared a set of data. Throughout 2022, MeiONE's penetration rate of beauty product selection exceeded 97% among Tmall's top 100 skincare/makeup brands, with over 30000 items selected annually for the lifestyle category, covering approximately 95% of the subcategories of Tmall's entire lifestyle category.

The multi-level, comprehensive, and high-frequency selection of products provides a continuous stream of vitality for the presentation of products in the live broadcast room. "Han Qiao, the head of MeiONE's product department, introduced that the entire selection process revolves around the four core areas of" safety, efficacy, quality, and consumer experience ", running through six stages: bidding docking, merchant sample sending, offer submission, preliminary selection meeting, anchor trial, and final selection meeting, focusing on product safety and efficacy one by one Quality and consumer experience, forming evaluation and screening results.

MeiONE has also publicly announced the "ONE Home" live streaming selection platform for the first time. According to Yang Xiaoxu, the head of the product department of MeiONE Information System, in order to provide merchants with higher quality product selection services, solve problems such as long cooperation links, multiple links, high costs, and unclear nodes. MeiONE launched the "ONE Home" live streaming selection platform in January 2022, and has now upgraded and iterated over 30 versions, providing a fast bridge between merchants and live streaming backend.

Mei ONE partner Wei Yinghui introduced that when consumers purchase products through online channels, they often worry about buying fake products due to the mixed sales channels and the mixed quality of agents. In order to ensure that consumers in the live streaming room can purchase genuine products, Meijing has set "genuine" as the primary threshold, and the QC department reviews products from multiple dimensions such as store qualifications, brand or merchant qualifications, and product qualifications to ensure that all products broadcasted are from the official flagship store of Tmall operated by the brand or authorized operation, or from the platform's self operated genuine products.

MeiONE has established a direct and fast after-sales docking channel, ensuring that over 90% of cases can be processed and completed within 24 hours. It is understood that the live broadcast room of MeiONE provides a service channel with more than 365 days of platform coverage. Official customer service accounts are set up from Li Jiaqi's live broadcast room No. 1 customer service to WeChat community, official account, to microblog, Xiaohongshu and other platforms. At the same time, the form of "Li Jiaqi's after-sales headquarters" will be added during the promotion period to respond to user demands during the peak period of consultation. (One Orange)