Honor Zhao Ming: We will develop a self-developed chip strategy as needed, not blindly optimistic or self deprecating

On May 30th, it was reported that "based on the current market environment, the smartphone market will be around 270 million units in 2022 and around 260 million units in 2023, with some changes, but not too much." Honor CEO Zhao Ming yesterday made a judgment on the shipment volume of China's smartphone market in 2023

On May 30th, it was reported that "based on the current market environment, the smartphone market will be around 270 million units in 2022 and around 260 million units in 2023, with some changes, but not too much." Honor CEO Zhao Ming yesterday made a judgment on the shipment volume of China's smartphone market in 2023.

In such a massive market, there is still a lot of room for various brands and manufacturers to showcase. In 2023, Honor will still be actively attacking, and we will adhere to a high proportion of research and development investment. This is the correct, good, and positive development strategy and path. In a group interview after the launch of the Honor 90 series, Zhao Ming shared his views on hot topics such as smartphone market shipments, Honor's overseas strategic layout, and self-developed chips.

According to Zhao Ming, Honor will increase its research and development investment in the reverse cycle, and it is estimated that this year's research and development investment will remain at 10%. Meanwhile, Honor will also increase its retail store layout in the market system this year. This year in Zhejiang province, we have more than 20 consecutive stores open for a month or two, and now there are many in various provinces

When the growth rate of the Chinese mobile phone market slows down, mainstream Chinese mobile phone manufacturers have chosen to go overseas. Zhao Ming stated that Honor has also made significant breakthroughs overseas this year. By the end of May or early June (this year), our global market shipment volume can exceed that of last year's entire year, with very fast growth

When discussing the overseas market layout of Honor, Zhao Ming recalled that since Honor's independence, it has been steadfast in developing overseas markets, and embracing globalization is the cornerstone of development. From the initial lack of products to the completion of the initial layout of overseas markets. Zhao Ming stated in an interview that 2022 is the first year for Honor to enter overseas markets, and 2023 is the first year for Honor to enter the European market.

Zhao Ming stated in March this year that Honor has accelerated its entry into the European market and is competing with manufacturers such as Apple and Samsung with high-end mobile phone products. Looking ahead to 2023, the company's goal is to double the year-on-year shipment volume of Honor smartphones in overseas markets.

On May 12th, OPPO announced that due to commercial considerations, OPPO had decided to immediately suspend the ZEKU business. This move has sparked widespread attention in the market about mobile phone manufacturers developing their own chips.

When discussing Honor Chip, Zhao Ming said that Honor will definitely develop chip strategies based on needs in terms of self-developed chips, neither blindly optimistic nor self deprecating. Honor maintains a global and open mindset. According to the needs of product definition, we can independently choose whether to self-developed or choose third-party chips to maintain the best competitiveness in the product. We don't have to worry about whether a chip is self-developed. When we need to take action, whether it's an ISP chip or a communication RF chip, the product experience we make is very good. In the future, we will have many such choices