Take another big order! Huawei's mobile phone sales have jumped to the top in China!

(Original title: Another big order! Huawei's mobile phone sales have jumped to the top in China!) Huawei Mobile has received another big order!Recently, according to China Mobile's procurement and bidding website, China Mobile purchased 5 mobile product terminals including Huawei Mate60 equity version, with a demand of 1.2 million units

(Original title: Another big order! Huawei's mobile phone sales have jumped to the top in China!)

Huawei Mobile has received another big order!

Recently, according to China Mobile's procurement and bidding website, China Mobile purchased 5 mobile product terminals including Huawei Mate60 equity version, with a demand of 1.2 million units. A netizen joked, "With another 1.2 million units added, the phones are 'far ahead', and shipping is really going to become 'out of reach'

Source: China Mobile Procurement and Tendering Network

At present, the strong return of the Huawei Mate60 series has made Huawei mobile phones the top seller for the week from October 2nd to October 8th. However, due to the strong competition from Huawei in the high-end computer field, Apple's first-time sales of the iPhone 15 series have decreased year-on-year.

Huawei Deeply Holds Hands with China Mobile

It is understood that China Mobile has purchased 1.2 million Huawei Mate60 equity versions and five other mobile phones, which belong to China Mobile's normal customized (equity version) agency procurement.

In addition, Huawei and China Mobile have established close cooperation in many places. Recently, at the 2023 China Mobile Global Partner Conference with the theme of "Counting the Future of New Cheng Zhixiang", Huawei's flagship mobile phones, sports health, smart home and other products under the terminal made their debut at the exhibition. For example, the Mate60 series phones, the MateX5 brand new folding screen, as well as new products such as sports wear and efficient office, all appeared in the "1+8" exhibition area.

At the 2023 China Mobile Global Partner Conference, Huawei's rotating chairman Hu Houkun stated that China Mobile has deployed the world's leading 5G network, launched a series of new services such as cloud phones and new calls, bringing new experiences to consumers and providing more convenience for people's digital lives. At the same time, China Mobile has implemented 25000 5G to B projects, covering industries such as ports, coal mines, and manufacturing. The application of 5G in various industries has shifted from pilot to large-scale commercial use.

Huawei is willing to work with China Mobile and its industry partners to create differentiated user experiences based on the three primary advantages of 5G high-speed, low latency, and massive connectivity. We will continue to develop more popular applications that consumers can't put down and replicate 5G industry application solutions on a large scale. While bringing more value to consumers and the industry, we will also better enhance the investment return of 5G networks, "Hu Houkun said.

Huawei Mobile regains the top spot in sales

According to a research report from China CITIC Construction Investment Corporation, Huawei has become the fastest growing smartphone manufacturer in sales since September, influenced by the release of Mate60 series smartphones.

The above research report quoted BCI data as stating that since September, the weekly total sales growth rate of domestic mobile phones has turned positive for most weeks compared to the same period last year. From the beginning of the year to the end of W40 (week 40, October 2-October 8), the year-on-year decline in domestic mobile phone sales has converged to 3%, with non Apple phone sales also converging to 3%, and Apple phone sales remain unchanged year-on-year. Huawei is the manufacturer with the strongest growth momentum since September. After the "Pioneer Plan" released the Mate60 series of new phones on August 29th, Huawei's mobile phone sales saw rapid growth, with year-on-year growth rates of 91%, 46%, 83%, and 95% in the past four weeks (W37-W40). Huawei's sales share of mobile phones has also increased from around 10% before the release of the Mate60 series to 19.4% of the W40, ranking first in the market.

The peak sales during the National Day holiday were driven by the sales boom of Huawei smartphones during the Mid Autumn Festival and National Day holidays. During the National Day holiday, it was reported that Huawei's offline stores were filled with customers who came to test the Mate60 series mobile phone display cabinets. A store staff member told reporters at the time, "Only Mate60 is available in stock in the store, and Mate60Pro and Pro+are not available in stock. We need to make a reservation, and it's not clear when it will arrive

Wang Peng, an associate researcher at the Beijing Academy of Social Sciences, said in an interview with reporters, "The rebound in mobile phone consumption during the National Day holiday this year was largely driven by Huawei's return. Huawei has been constrained in the past year, but this year it has launched new products and adopted promotional measures, attracting consumers' attention and purchasing desire

Yuan Shuai, Executive Director of the High Quality Development Promotion Project for Specialized, Refined, and New Enterprises, believes that Huawei has leading technologies and products in 5G, chips, cameras, charging, and other aspects, providing users with better experiences and services. After Huawei's return, it may have a certain positive impact on the mobile phone industry, including promoting technological innovation and improving product quality.

Guo Mingming, an analyst at Tianfeng International, stated on social media that Huawei's Mate60Pro's shipment plan for the second half of the year has increased by about 20% to 5.5-6 million units, and the cumulative shipment volume after 12 months of release will reach at least 12 million units.

However, in contrast, Apple's iPhone 15 series has seen a certain decline in sales in China. Bloomberg analysts say that the sales situation of Apple's latest iPhone 15 series phones in China does not seem to be ideal. According to data from market research institutions, the sales of the iPhone 15 series in China's first 17 days of release have decreased by 4.5% compared to the previous generation.

According to Counterpoint data, Apple's smartphone sales in the third quarter of 2023 decreased by 9% year-on-year, with a market share of 16%, compared to 17% in the same period last year. Honor, Huawei, and Chuanyin were among the few brands with year-on-year growth in the third quarter, with Huawei's growth benefiting from the launch of the Mate60 series in China, while Honor's growth benefited from strong overseas performance. Communication brands continue to expand while also benefiting from the recovery of the Middle East and African markets.

Nearly 500 mobile phone brands disappear

The mobile phone market still needs to recover

At present, global mobile phone sales are entering a downturn. According to Counterpoint data, global smartphone sales decreased by 8% year-on-year, marking the worst quarter performance in a decade.

In recent years, the fierce competition in the mobile phone market has gradually led nearly 500 mobile phone brands to fade out of the market. According to Counterpoint statistics, during its heyday in 2017, the global smartphone market was fiercely competitive, with over 700 brands competing for dominance. By 2023, according to the global sales tracking of Counterpoint models that monitor the sales of active brands (brands with recorded sales) in over 70 major countries, their number has decreased by two-thirds to nearly 250.

Last year, China's mobile phone sales had the largest decline in history. According to IDC data, the total shipment volume of China's smartphone market in 2022 was approximately 286 million units, a year-on-year decrease of 13.2%, falling back to the level of a decade ago.

Can the recent recovery in Huawei's mobile phone sales drive the recovery of domestic mobile phone sales? Financial commentator Zhang Xuefeng said in an interview with reporters: Based on the 10-year low in mobile phone sales in the third quarter of this year, there are still certain challenges in the mobile phone market. Although there are some positive signs of the recent recovery in high-end phone sales, it may take some time to truly enter the turning point. The recovery of consumer purchasing power and confidence, as well as the continuous introduction of new technologies, are key factors for the market to improve

An Guangyong, an expert of the Credit Management Committee of the All China Association for Mergers and Acquisitions, stated in an interview with reporters: The phenomenon of mobile phone sales hitting a 10-year low in the third quarter of this year is not only temporary, but also a profound structural problem. In the long run, the mobile phone market needs to solve various difficulties in order to overcome the trough. Firstly, the economic downturn has led to a decline in the purchasing power of the public. Secondly, the technological innovation in the mobile phone industry is relatively lagging, and the attractiveness of new phones is not enough to encourage users to frequently upgrade. Furthermore, market saturation and homogeneous competition The competition has also limited the market penetration rate of new mobile phones. In the current economic situation, the mobile phone market still has a long way to go towards the true turning point

Checked by: Su Huanwen