JD 618's opening report: nearly 50% of small and medium-sized businesses have seen a growth of over 200% in transaction volume

On June 1st, it was reported that at 8pm on May 31st, JD 618 officially opened. Brands such as Midea, Haier, Xiaomi, Gree, and Apple instantly exceeded 100 million yuan

On June 1st, it was reported that at 8pm on May 31st, JD 618 officially opened. Brands such as Midea, Haier, Xiaomi, Gree, and Apple instantly exceeded 100 million yuan. The number of brands that exceeded 100 million yuan in 10 minutes increased by 23% year-on-year, and over 60% of new merchants' 5-minute transaction volume exceeded the daily average for May. Nearly 50% of small and medium-sized merchants' transaction volume increased by over 200%.

In terms of the 3C digital category, within 10 minutes of a successful start, Apple's brand sales exceeded 100 million yuan in just one second, while Xiaomi, Honor, OPPO, vivo, Huawei, Samsung and other mobile phones, as well as MiniLED and OLED displays, and micro single camera sales increased by over 100% year-on-year; The transaction volume of electronic education categories increased by 120% year-on-year, and new brands such as XRS, Little Ape, and Homework Help performed well; The sales of contracted mobile phones by operators increased by 80% year-on-year.

In the first 10 minutes of a successful start, the transaction volume of over 3000 brands such as Honeywell, Genji Kiyu, Sofia, Mercury Home Textile, and Food Maker increased by more than three times year-on-year.

Starting with a good start for 10 minutes, the overall transaction volume of men's and women's clothing increased by over 120% year-on-year. In terms of luxury products on JD.com, the transaction volume of brands such as Bulgari, Tiffany, BottegaVeneta, and Givenchy has increased by more than three times year-on-year; The transaction volume of brands such as Prada and Valentino has increased by over 50 times year-on-year, while the transaction volume of 15 brands such as Longines, Tencent, and Mido has increased by over 100% year-on-year.

In the first 10 minutes of a successful start, the transaction volume of JD Automobile's entire vehicle category increased by 128% year-on-year, among which the new energy vehicle category increased by 200% year-on-year. The transaction volume of JD Travel category increased by 200% year-on-year. International Children's Day also led to a 230% year-on-year increase in the turnover of children's books and teaching auxiliary books in the first 10 minutes. The health category opened for 8 minutes, and the transaction value of the Yuyue brand exceeded ten million.

JD 618 has also driven the procurement of goods and services for corporate customers. Starting with a good start for 10 minutes, the purchase volume of commercial workstations increased by 3.9 times year-on-year, and the purchase volume of computer office equipment leasing increased by 4.3 times year-on-year; The procurement volume of commercial electrical appliances increased by 56% year-on-year, among which the procurement volume of commercial water purification equipment increased by 91% year-on-year.

This year, the number of products participating in the 10 billion subsidy channel on JD 618 will exceed 10 times after the launch of the 10 billion subsidy channel in March, including over 200 super popular models and nearly 10000 industry popular models.

This year, on JD618, "Make a Friend" officially entered JD.com Live. On the evening of his debut, Luo Yonghao sold his home on JD Live with a 6.18% discount. Upon listing, he was immediately taken by a Shanghai user and saved over 1.2 million yuan with one order.

After 10 minutes of successful opening, JD Cloud's peak user access per second increased by 112% year-on-year. During the 618 period, Jingxiaozhi launched multiple automation capabilities in characteristic scenarios, serving over 220000 third-party JD merchants in total.

32 new 2D live twin anchors were launched before 618 this year, with over 100 digital anchors available 24/7 to meet the live streaming needs of merchants across all categories and multiple scenarios. Starting with a successful start for 10 minutes, Yan Xi's virtual anchor has seen a nearly four fold increase in merchants compared to November 11th last year.