The "AI Car Manufacturing" has ignited a nationwide craze, and Shell has opened a new era of interactive marketing for energy brands

In recent years, the rapid transformation of technology has continuously driven the development of the marketing industry, and emerging concepts have emerged endlessly, leaving consumers overwhelmed. In the first half of this year, with the popularity of artificial intelligence models represented by ChatGPT and Midjournal across the entire network, AIGC has replaced the metaverse as a new trend. The annual "Shell Automotive Environmental Marathon" educational innovation project has arrived as scheduled, so Shell cleverly integrated AI technology into its interaction with consumers and successfully created a nationwide "car building" event.

Shell AI Car Making Interactive H5 Image Source: Brand

The "Shell Automotive Environmental Marathon" is an educational project aimed at high and middle school students around the world. It encourages students to use creative thinking to personally design and produce energy-saving vehicles, and compete on the field, using less energy and traveling longer distances. Since 1985, Shell Automotive Environmental Marathons have been held alternately in different cities in the Americas, Europe, and Asia.

This year is the first offline track race after the epidemic. Shell hopes to empower more online audiences through AI, allowing more people to understand this classic global student competition. By cleverly incorporating elements such as urban tracks, car models, and energy types into interactive games, and generating personalized images through AI, Shell allows ordinary audiences to participate in this event through "cloud made cars" even if they are thousands of miles away.

This is not only a new attempt by Shell to empower consumers, but also a serious implementation of Shell's strategic goal of "empowering progress", as well as Shell's successful support for brand marketing.

With the support of professional AI models, users' bold creativity is highly produced with the professionalism of BUGC (Branded UGC). Every ordinary user can generate a unique, exquisite and cool new energy concept car, which not only rivals the level of professionals, but also perfectly matches the brand's visual tone with UGC content, easily achieving secondary dissemination of brand assets, forming a snowball like compound interest value.

Shell AI Car Manufacturing Interactive Achievement Display Image Source: Brand

Shell AI cars are so cool, would you like to give them a try? Search Shell's China WeChat official account on WeChat and participate in Shell's AI car building.

Shell AI Car Making Interactive H5 Image Source: Brand