New Tmall merchants entering before Double 11 increased by 105% year-on-year

On October 17th, according to the latest data from Tmall, the number of new merchants on Tmall increased by 105% year-on-year in the third quarter of 2023, with the total number of merchants settled in the past three months exceeding that of the first half of last year.In this Tmall store opening trend, consumer electronics, fashion, home decoration, food, and health are the top 5 industries with the highest number of stores

On October 17th, according to the latest data from Tmall, the number of new merchants on Tmall increased by 105% year-on-year in the third quarter of 2023, with the total number of merchants settled in the past three months exceeding that of the first half of last year.

In this Tmall store opening trend, consumer electronics, fashion, home decoration, food, and health are the top 5 industries with the highest number of stores.

In terms of classification, 42% of these new brands entering Tmall are self owned brands established by factories in China's manufacturing industry zone, and 18% are new consumer brands that have emerged to meet new market demands. Meanwhile, live streaming influencers and content based IPs are also popular types in this round of brand creation. From a regional perspective, the top 5 provinces with the highest number of brands established on Tmall are Guangdong, Zhejiang, Jiangsu, Shanghai, and Fujian.

Every year, Tmall's Double 11 is the biggest business growth opportunity for many brand merchants in the year. The number of stores opened before Double 11 reached a new high, indicating that brand merchants have full confidence this year and the vitality of entrepreneurship and innovation is improving. "The relevant person in charge of Tmall stated that Tmall continues to focus on service and experience, drive innovation with technology, and work with brand merchants to serve users well and expand business opportunities.

At present, Taotian Group is also continuously strengthening its support for brand merchants. This year, Tmall launched the "Blue Star Plan" for new merchants, providing 15 entry rights such as a maximum incentive of 50000 yuan and one-on-one exclusive services; Launch the "Thousand Star Plan" for new brands on the trend track, collaborate with professional service providers to provide exclusive training and open digital intelligence tools, and help new brands achieve high growth on Tmall Double 11. (One Orange)