Yonghui Fresh Direct Procurement Supply Chain has established over 800 direct procurement points nationwide

On October 19th, according to Yonghui data, since its launch on September 10th, the sales of Sanhong honey pomelo under Yonghui's own brand "Yonghui Farm" have exceeded 10 million yuan, an increase of over 30% year-on-year. As of now, nearly 600 tons of Guanxi honey pomelo have been shipped from their origin to the whole country and supplied to nearly a thousand stores in Yonghui, with an expected long-term supply of 2000 to 3000 tons

On October 19th, according to Yonghui data, since its launch on September 10th, the sales of Sanhong honey pomelo under Yonghui's own brand "Yonghui Farm" have exceeded 10 million yuan, an increase of over 30% year-on-year. As of now, nearly 600 tons of Guanxi honey pomelo have been shipped from their origin to the whole country and supplied to nearly a thousand stores in Yonghui, with an expected long-term supply of 2000 to 3000 tons.

It is understood that the national honey pomelo production is relatively low this year, and the overall price is higher than last year. However, the price of the three red honey pomelo from Yonghui Farm still maintains significant competitiveness and long-term stability in the market. Yonghui stated that due to its direct procurement from the source, Yonghui Farm has established a more vertical supply and distribution relationship, reducing the complexity of intermediate links. A healthy and transparent system for information exchange and sharing has been established between resident procurement and the origin, which gives private brand products a price advantage in market competition.

It is reported that improving supply chain efficiency cannot be achieved without the optimization of talent structure and organizational efficiency by Yonghui's own brand. It is understood that the Yonghui Farm Honey Pomelo Project is based on the new business model of Yonghui's own brand - entrepreneurial project team system, which means that each project team operates independently, calculates profits and losses separately, and connects fresh food producers and consumers with entrepreneurial thinking, actively embracing public traffic and external markets.

At present, Yonghui Fresh Direct Harvesting Supply Chain has established over 800 direct harvesting points across the country, with source warehouses covering Fujian cucumber fish, Yunnan leafy vegetables, Northeast Panjin rice base, etc. (One Orange)