Tiktok Life Service: 500 million yuan will be invested in the next year to support high-quality store exploration content

On October 25, it was reported that today, Tiktok Life Service announced the launch of the "Better Life Discovery Plan". As an important part of the "Digital Innovation and Improvement Action for Life Services", it plans to invest 500 million yuan in the next year to help businesses match more suitable talent, improve business efficiency, and provide more income for talent with goods

On October 25, it was reported that today, Tiktok Life Service announced the launch of the "Better Life Discovery Plan". As an important part of the "Digital Innovation and Improvement Action for Life Services", it plans to invest 500 million yuan in the next year to help businesses match more suitable talent, improve business efficiency, and provide more income for talent with goods.

Zhai Weibin, Deputy Director of the China International E-commerce Center, introduced that in the first three quarters of 2023, online retail in China had a significant effect on driving consumption, and online services grew rapidly. From January to September 2023, the life service platform quickly responded to personalized and experiential consumption needs, launching characteristic service products such as slow travel and city stroll, driving sales of online tourism services and online entertainment to increase by 241.1% and 94.9% respectively, and online catering services to increase by 27.4%.

"Store exploration talent is an important connector in the life service industry, helping consumers find more cost-effective goods, and at the same time accurately channeling high-quality content offline to bring economic growth to businesses," said Li Shenghan, vice president of Tiktok life service product operations. From January to September this year, the creators of Tiktok released 1.27 billion videos related to store exploration, which were shared more than 10.4 billion times and praised more than 119.4 billion times. Da Ren Tan Dian is becoming an important way for small and micro businesses to gain economic growth.

(Li Shenghan, Vice President of Tiktok Life Service Product Operation)

On the business operation platform Tiktok, the business matches the person who can find the store by issuing an order for exploring the store. Such an order is called a "Shangda order". Since 2023, the number of Shangda orders issued by small and medium-sized businesses such as restaurants through the Tiktok platform has increased by 98% year on year. The massive amount of store exploration content by store exploration experts has brought economic benefits of 72.9 billion yuan to life service merchants, a year-on-year increase of 193%.

According to reports, 2023 will be the third year for Tiktok to test local life services. Daren stores will gradually mature from new things. At present, a number of "professional store exploration talents" and "professional service providers" have emerged.

According to the Report on Tiktok Life Service's 2023 Shop Exploration, from January to September 2023, the number of talents who settled in the Tiktok Life Service Group Shopping Center increased by 289% year on year; 1.65 million store experts earned income in Tiktok, up 131% year on year; 580000 lifestyle service experts rely on exploring stores to obtain stable income, a year-on-year increase of 79%.

Li Shenghan introduced that Tiktok Life Service released the industry's first store exploration specification in February this year, which clearly defined the code of conduct, rights and responsibilities of merchants and Internet talent in the process of store exploration. After the release of the regulations, the mutual evaluation satisfaction of merchants and influencers increased to 98% and 99.4%, respectively. In addition, Tiktok Life Service also launched the creator credit subsystem and the Content Marketing Manual to guide and encourage the growth of talent.

The Report on Tiktok Life Service 2023 Store Exploration also shows that from January to September this year, the income of the store exploration talents below 10000 fans accounted for more than half of the total income of the talents. The fastest growing cities of the income of the talents are Zhangjiajie, Lhasa, Tongliao and other third tier cities.

In order to effectively promote the digital innovation and upgrading of life services, Tiktok Life Services officially launched the "Better Life Discovery Plan", which plans to invest 500 million yuan in the next year to help businesses more accurately match the right talent, improve business efficiency, and at the same time let the talent obtain higher income with goods through three major measures, including business order subsidies, product function optimization, and upgrading operation services.

One is more direct assistance. In order to improve the order acceptance rate of high-quality commercial orders, Tiktok Life Service will improve the enthusiasm of the experts to accept orders in the form of a buy it now cash subsidy.

The second is more precise linking. Tiktok Life Service launched a new store exploration matching product "store exploration treasure". By establishing admission and matching standards for merchants and influencers through the platform, merchants and influencers can express their needs and preferences in advance before placing an order, and the platform can intelligently match based on the needs of both parties. At present, "Tandianbao" has been launched and tested in 34 cities nationwide, and the efficiency of merchants successfully matching influencers has increased by 11 times within 7 days. It will be promoted to more cities in the future.

The third is a more user-friendly service. For the difficulties and pain points that the talents at different growth stages may face, Tiktok Life Service provides a full range of operational services. For novice influencers, the platform will provide live course training and product selection guidance; For waist experts, the platform focuses on diagnosing business problems and providing targeted recommendations; For top influencers, the platform communicates in advance with production capacity scheduling and provides support such as explosive pallets.

At the same time, Tiktok Life Service also launched practical tools such as "popular cases of carrying goods", "data staff tool", "list of talents carrying goods", to help talents improve their content and ability to carry goods.

Li Shenghan said that through the implementation of this plan, Tiktok Life Service hopes to further promote the digital innovation and upgrading of life services, help businesses and talent to achieve more efficient cooperation, and provide consumers with a better service experience. (One Orange)