Tmall Health Double 11: Sales of ventilators and nebulizers doubled in the first hour of sale, with a nearly 400% increase in traditional Chinese medicine nourishing formulas

On November 1st, it was announced that Tmall Double 11 was officially launched for sale at 8pm on October 31st. According to Tmall Health data, the sales of ventilators, nebulizers, and oximeters doubled in the first hour of sale, and the classic formula for nourishing traditional Chinese medicine increased by nearly 400%

On November 1st, it was announced that Tmall Double 11 was officially launched for sale at 8pm on October 31st. According to Tmall Health data, the sales of ventilators, nebulizers, and oximeters doubled in the first hour of sale, and the classic formula for nourishing traditional Chinese medicine increased by nearly 400%. Among them, Xiaoxian Stew, Ulike, Swisse, Kefu Mei, Fuljia, and others became the best-selling brands of the day.

In the first hour of the official opening of Tmall Double 11, transactions of ventilators, nebulizers, and blood oxygen meters all doubled year-on-year. Sales of home testing strips for allergen testing and food intolerance have grown strongly. With the trend of miniaturization and household use of medical devices, households are becoming the main scene for consumers to manage their health. This year's Tmall Double 11, with medical devices becoming larger and smaller, and medical devices becoming household, is becoming a new trend.

In the first hour of official sales, medical facial mask, hair remover and hair generator were among the top 10 most popular items. Among them, the transaction volume of Shengfa Instrument increased by over 150% year-on-year. In addition, nutritional supplements and blue hat health products continue to maintain a strong growth momentum. Fresh stewed bird's nest, Ganoderma spore powder, deep-sea fish oil, and coenzyme Q10 have also become the best-selling items. The transaction volume of traditional Chinese medicine nourishing classic formula increased by nearly 400% year-on-year.

Tmall health data shows that hair removal instrument, fresh bird's nest stew, physical examination package, medical facial mask, Ganoderma lucidum spore powder, deep-sea fish oil, HPV vaccine, coenzyme Q10, laser hair generating therapy instrument and respirator are the most popular products among consumers. Xiaoxian Stewed, Ulike, Swisse, Kefu Mei, Fuljia, Yanzhiwu, Aikang Guobin, Anshiyou, Ruici Physical Examination, and Yuyue became the best-selling brands of the day.

Data shows that in the past year, Tmall Health has purchased nearly 300 million users annually, with an average annual purchase frequency of over five times per person. (One Orange)