Tiktok e-commerce: 10 billion cash will be invested in 2023 to support businesses in shelf business

On May 16, it was reported that Wei Wenwen, president of Tiktok E-Commerce, said that in 2023, Tiktok E-Commerce would invest 10 billion in cash and a number of support measures to help businesses develop and promote better and faster business growth across the region.In 2022, Tiktok E-commerce will upgrade its e-commerce interests to the stage of global e-commerce interests, vigorously invest in the construction of shelf e-commerce, and bring new growth to businesses through the synergy of short video and live broadcast content scenes with Tiktok Mall, search, stores and other shelf scenes

On May 16, it was reported that Wei Wenwen, president of Tiktok E-Commerce, said that in 2023, Tiktok E-Commerce would invest 10 billion in cash and a number of support measures to help businesses develop and promote better and faster business growth across the region.

In 2022, Tiktok E-commerce will upgrade its e-commerce interests to the stage of global e-commerce interests, vigorously invest in the construction of shelf e-commerce, and bring new growth to businesses through the synergy of short video and live broadcast content scenes with Tiktok Mall, search, stores and other shelf scenes.

Wei Wenwen said that in the future, Tiktok e-commerce will work with businesses to do a good job of global content construction, global traffic collaboration, global user operation and global experience improvement. In 2023, Tiktok e-commerce will invest 10 billion in cash to help businesses do well in shelf business.

At the meeting, Tiktok E-commerce released four major support measures: first, in terms of merchant policies, the platform launched a commission free activity for commodity cards to reduce business costs; Secondly, in terms of merchant rights, The platform launched the "Tiktok Flagship" exclusive identity logo for brand merchants to help improve business efficiency; third, it launched the "0 yuan settlement" right for small and medium-sized businesses and individual businesses to ease the financial pressure on small and medium-sized businesses; fourth, in terms of talent management, the platform launched the "window business rebate" policy to reduce technical service fees for author's window orders that meet relevant conditions, and help talent management and business sales.

Wei Wenwen said that Tiktok E-commerce has never forgotten its original intention and responsibility, and has spared no effort in social public welfare investment, committed to making every transaction more socially valuable.

Tiktok E-commerce launched the "National Good Book Program", and 250 million books were sold throughout the year. With the recommendation of the Oriental Select anchor, The Right Bank of the Erguna River quickly "went out of the circle". At present, the book has sold more than one million copies through Tiktok e-commerce, becoming the highest selling literary book on the platform last year.

In terms of assisting rural development, in the past year, "Mountain Products on the Headlines" has promoted the sale of 2.83 billion agricultural specialties to the north and south of the country; The "Seeing Craftsmanship Plan" assists in the inheritance of traditional culture and the realization of craftsmanship, resulting in a year-on-year increase of 668% in the sales of intangible cultural heritage items on the platform. Tiktok E-commerce also provides special support for domestic brands and small and medium-sized businesses in the industrial belt, helping time-honored brands expand new markets and promote regional economic development.

"We have experienced a leap of interest in e-commerce, and entered the vast world of global interest in e-commerce." Wei Wenwen said that the Tiktok e-commerce driven by the dual scenes of shelves and content will achieve sustained and rapid growth, and the platform will also work with businesses, authors and ecological partners to deepen the global interest in e-commerce, and enrich users' better lives. (Yan Yan)