Suning Yigou launched the 618 promotion and released the "New Bottom Price Plan for Home Appliances"

On May 24th, Suning E-commerce announced the "618 Home Appliance New Bottom Price Plan", fully launching the 2023 618 Promotion.It is understood that the Suning eBay 618 will start pre-sale at 8pm on May 26th, covering multiple dual line promotion nodes such as the opening day, super flash day, super member day, and final outbreak period

On May 24th, Suning E-commerce announced the "618 Home Appliance New Bottom Price Plan", fully launching the 2023 618 Promotion.

It is understood that the Suning eBay 618 will start pre-sale at 8pm on May 26th, covering multiple dual line promotion nodes such as the opening day, super flash day, super member day, and final outbreak period.

During the 618 period, Suning Yigou collaborated with household appliance brands such as Midea, Haier, and Hisense to launch the "Million Home Appliances Free Trial" campaign, covering core categories such as air conditioning, ice washing, kitchen and bathroom, consumer electronics, and focusing on products such as kitchen air conditioning, fresh air air conditioning, sterilized refrigerators, dishwashers, dryers, and smart door locks. It launched a maximum of 180 days of free trial and unconditional return and refund services for dissatisfied customers.

At the same time, Suning Yigou will also work with brand manufacturers to create a "super low price" activity, launch over 100 special price home appliances, and collaborate with local governments, banks and other partners to increase the "government enterprise factory bank" four fold subsidy, combined with multiple discounts such as pre deposit full reduction and purchase rebates. During the promotion period, Suning Yigou will also collaborate with over 100 "super apps" such as Didi, SF Express, and Fangtianxia to distribute a 100 million yuan red envelope rain.

In terms of Super membership subsidies, Suning eBay has launched a 618 promotion card opening gift event, where users can obtain a 50 yuan platform voucher for new or renewed Super membership.

Suning Yigou platform will also create an exclusive venue for a 10 billion yuan subsidy, launching new product gift certificates, direct product discounts, installment interest free, old for new, 9.9 yuan special offer for free shipping, 10 in the morning and 8 in the evening limited edition discounts, live streaming red envelope rain and other activities.

During the 618 period, Suning E-commerce will accelerate its physical retail layout and reopen 550 new stores in Beijing, Shanghai, Nanjing, Wuhan, Zhengzhou, Hefei, Changsha and other places, on the basis of over 10000 stores nationwide.

In addition to promotional activities, Suning eBay will also implement a "four-dimensional upgrade" for the 618 user experience, comprehensively improving the integrated delivery and installation of large items, 30 minute delivery in the same city, online price comparison for compensation, and worry free shopping services.

During the 618 period, Suning Yigou will also deepen its strategic cooperation with local life platforms such as Meituan and Hungry Mall, focus on real-time retail, and comprehensively improve the efficiency of local delivery services. It is understood that Suning EasyBuy will collaborate with partners to launch subsidies of up to 400 yuan for mobile phones, computers, and digital products. In over 150 cities across the country, consumers can search for "Suning Easy Buy" on the Meituan and E'mo apps to purchase over 3000 products such as mobile communication, digital computers, and household appliances, achieving the fastest delivery time in 30 minutes for the entire city.

During the 618 period, Suning Yigou also upgraded its price guarantee service and launched a nationwide price comparison and compensation service. Consumers who purchase goods during the 618 period can enjoy price protection services within 30 days from the date of receipt.

In terms of after-sales support, Suning Easy Buy continues to upgrade its "worry free shopping" service, providing consumers with 30 day refunds and 365 day exchanges, 7 day no reason returns, timely compensation for late delivery and arrival, and free shipping for returns. For the core components of household appliances, such as the compressor of refrigerators and the motor of washing machines, consumers can also enjoy a 10-year warranty. (One Orange)