Baidu Launches AINative Business Panorama Application and Launches AI Business Engine "Yangji"

On October 18th, it was reported that at "Baidu World 2023", Wang Fengyang, Vice President of Baidu Group and Head of Mobile Ecological Business System, released the "AINative Business Panorama Application" for the first time in a systematic manner, including the new AI business engine "Yangji", the AINative marketing platform "Qingge", creating a "brand BOT" that starts dialogue marketing, and revitalizing the "Intelligent Merchant Management Platform" that helps businesses operate effectively, And initiate an invitation to cooperate with ecological partners through the 'Co expansion Plan'.Wang Fengyang stated that "AINative Business Panorama Application" is a manifestation of Baidu's comprehensive reconstruction of a new commercial ecosystem, from technological innovation, marketing science, application implementation, to ecological co construction

On October 18th, it was reported that at "Baidu World 2023", Wang Fengyang, Vice President of Baidu Group and Head of Mobile Ecological Business System, released the "AINative Business Panorama Application" for the first time in a systematic manner, including the new AI business engine "Yangji", the AINative marketing platform "Qingge", creating a "brand BOT" that starts dialogue marketing, and revitalizing the "Intelligent Merchant Management Platform" that helps businesses operate effectively, And initiate an invitation to cooperate with ecological partners through the 'Co expansion Plan'.

Wang Fengyang stated that "AINative Business Panorama Application" is a manifestation of Baidu's comprehensive reconstruction of a new commercial ecosystem, from technological innovation, marketing science, application implementation, to ecological co construction.

During the "Baidu World 2023" period, Baidu released its new AI business engine - "Yangji" for the first time. According to Liu Lin, Director of Baidu's Commercial Research and Development Department and Head of the Commercial AIGC Platform, "Yangji" has three core breakthroughs: firstly, generative targeting, which is the first time in the industry to directly generate advertisements based on generative retrieval, greatly improving the efficiency of system recall; The second is generative creativity, which reconstructs creative copy through the AIGC big model and achieves online real-time personalized generation. In addition, "Yangji" has also built a new generation of intelligent advertising auction framework, which achieves global optimal advertising allocation and billing through end-to-end optimization, improving the allocation efficiency of the system.

The world's first AINative marketing platform, "Qingge," was released earlier and has AI capabilities such as insight, analysis, and production. Its technical core is the new AI business engine Yangji, and its built-in Qingrud creative generation ability can generate 100 copies in 2 minutes and 1 digital human video in 5 minutes. Liu Zeyin, the head of Baidu's commercial advertising platform department, shared that currently, Qingge has covered more than 400 enterprises, with an average advertising creation time shortened from 2 hours to 5 minutes, and an average conversion rate increased by 10%.

In addition, Baidu Marketing has also built a brand super portal in the generative AI era - brand BOT based on the Wenxin large models. According to Lu Yiming, the head of Baidu's brand marketing business department, brand BOT is based on the brand's big model "brain", which not only supports enterprises in promoting brand culture and products, but also answers user questions and enhances users' trust and stickiness in the brand.

Wu Chenxia, the head of Baidu's e-commerce business department and the head of Huibaoxing platform, presented the results of generative AI's restructuring of e-commerce business and important landing applications: intelligent shopping guides and Huibaoxing.

Among them, the e-commerce digital people live broadcast platform "Huibaoxing", relying on self-developed StyleSync technology, audio self recovery pre training technology, ERNIE Bot, self-developed PicGen technology, etc., completes the production of digital people live broadcast room in three steps, which can enable small and medium-sized businesses without live broadcast ability to launch at zero threshold and zero cost, and boost GMV growth by more than 50%.

Baidu has also released a live streaming plan for thousands of villages and households, and Huiboxing will help 2000 rural areas and 100000 farmers live streaming through digital people over the next five years, bringing goods to the world.

In addition, Baidu e-commerce has also upgraded its generative AI shopping guide, which can meet user needs in a one-stop manner through intelligent search and shopping assistants. (One Orange)