Staged Le Mall's Double 11 pre-sale: opens at 8pm on October 19th

On October 19th, it was reported that at 8pm, the Double 11 Carnival Shopping Festival of the Installment LeMall will officially be launched for sale, with official discounts of up to 50% and limited time and interest free gameplay.Specifically, during the outbreak period of Double 11 (from 8pm on October 30th to November 3rd) and the peak period (from 8pm on November 10th to November 11th), consumers do not need to stack across stores

On October 19th, it was reported that at 8pm, the Double 11 Carnival Shopping Festival of the Installment LeMall will officially be launched for sale, with official discounts of up to 50% and limited time and interest free gameplay.

Specifically, during the outbreak period of Double 11 (from 8pm on October 30th to November 3rd) and the peak period (from 8pm on November 10th to November 11th), consumers do not need to stack across stores. The official discount and reduction limit for all categories of products on the platform can reach up to 50% (with a maximum discount limit of 1500 yuan); At the same time, during the first 4 hours of after-sales service during the explosive and peak periods, consumers can enjoy interest free discounts ranging from 1 to 12 installments based on the different products they purchase.

In addition to official discounts, a large number of different types of coupons continue to be issued at different stages of the Double 11: anniversary exclusive "500-50" discount coupons, "2023-1111" large discount coupons, "up to 1 yuan to 1000 yuan" discount coupons, exclusive category coupons, live room 10% discount coupons, etc. Different coupons can be used in combination.

It is reported that the "Buya Preferred" channel has recently been launched by the installment store Le Mall: the official selects the most cost-effective authentic trendy products through big data analysis and manual screening, and labels them with "Buya Preferred" on the product details page for consumers to easily identify. During the Double Eleven period, consumers who purchase products marked with "Buy Priority" can enjoy the platform's price protection service. Once the price is found to be lower than the purchase price, they can apply for a refund of the price difference at any time.

In addition, the platform fully leverages the characteristics of installment e-commerce, offering benefits to consumers through installment interest free and zero down payment methods. It is reported that during the Double 11 period, the categories applicable to zero down payment have greatly increased, and currently cover categories such as mobile communication, home appliance digital, beauty and skincare, clothing, shoes and hats, jewelry, etc.

In the second quarter of 2023, Lexin's e-commerce business GMV1487 million yuan, a year-on-year increase of 34.5%, surpassing the 10.7% year-on-year growth rate of the total retail sales of consumer goods in the same period.

Vice President of Lexin Yan Shu, the head of the Technology Retail Business Unit, stated: In the post pandemic era, we clearly feel the extreme pursuit of high quality and cost-effectiveness among young consumers. While pursuing a better life, young people pay more attention to the cost-effectiveness of products, which to some extent awakens the rational consumption awareness of this generation of young people. During the Double 11 period, the platform met consumers' demand for high cost-effectiveness and a return to rationality through significant official reductions, limited time and interest free methods Come on, the installment store will continue to provide consumers with affordable and high-quality shopping experiences by optimizing the supply chain, providing personalized products, and optimizing the shopping experience (One Orange)