Tmall Double 11: Over 1300 brands increase by over 200% in the first hour of pre-sale
On October 25th, it was announced that on the evening of October 24th at 8pm, the 2023 Tmall Double 11 will begin pre-sales. Within one hour, there were over 1300 brands with a year-on-year increase in transaction volume of over 200%, and nearly 700 brands with a year-on-year increase of over 500%
On October 25th, it was announced that on the evening of October 24th at 8pm, the 2023 Tmall Double 11 will begin pre-sales. Within one hour, there were over 1300 brands with a year-on-year increase in transaction volume of over 200%, and nearly 700 brands with a year-on-year increase of over 500%.
According to statistics, brands such as Pereira, L'Oreal, Haier, Fiele, Lancome, Midea, Guerlain, and Nike have competed to exceed 100 million yuan in transaction volume, and have also entered the "100 million yuan club" with first-rate domestic new brands.
Within one hour of opening, the 5198 yuan iPhone 15 was sold out 6 times with a 10 billion yuan subsidy on Taobao, and the iPhone 15 ProMax was sold out 8 times, with multiple merchants working overnight to restock.
In addition, niche demand such as esports is on the rise, with gaming devices growing by 150% year-on-year in the first hour. Intelligent flight equipment such as drones increased by 300%, embedded refrigerators increased by 450% year-on-year, and kitchen air conditioners increased by 1800% year-on-year; Nearly 160 brands, including Nintendo, vivo, DJI, Meizu, Leifen, Dell, have grown by over 100%.
After one hour of sales, the Tmall home furnishing industry saw a year-on-year growth of over 50%, and 543 brands sold more than all of last year. (One Orange)
Tag: Tmall Double Over 1300 brands increase by over 200%
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