Meituan Delivery: Live product vouchers increase merchant shelf transactions by 50% simultaneously
On May 17th, Meituan Delivery recently released its first live broadcast to drive "cross selling" data on shelves. Data reality shows that on average, the cancellation of one product voucher generates an order transaction volume of 1
On May 17th, Meituan Delivery recently released its first live broadcast to drive "cross selling" data on shelves. Data reality shows that on average, the cancellation of one product voucher generates an order transaction volume of 1.5 times the value of the product voucher.
Previously, on April 18th, Meituan Delivery held its first live broadcast of the Divine Voucher Festival, with over 100 brand merchants participating. The average weekly growth rate of brand merchants' transaction volume exceeded 30%. During the event, the sales volume of Honey Snow Ice City exceeded 100 million; Lucky Lucky sold 1 million cups of raw coconut latte alone.
Data statistics show that most users also purchase other products during verification, with an average additional purchase amount of about 50% of the amount of the product voucher. In addition, the high traffic exposure brought by the live broadcast of the event has attracted many new customers for the brand, with 42% of the cancelled orders coming from the brand's new users.
Meituan stated that the second live broadcast of the Divine Vouchers Festival will be held again on May 18th, with the participation of celebrity artists and food experts. According to Ximei Group, this live broadcast of the Divine Voucher Festival will have a greater increase in resource investment and merchant participation compared to the previous one.
Tag: Meituan Delivery Live product vouchers increase merchant shelf transactions
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.
